NetSuite Helps Popular Ecommerce Retailer Grow Margins 400% While Doubling Revenues
"NetSuite has helped us maintain strong growth while keeping capital expenditures to a minimum. It also helped us lower costs even further—and prepare for future growth—by integrating and automating our key business processes."
—UK Home Shopping
Results:
- In the past year, the company has grown revenues by 100%, and profit margins by 400%
- UK Home Shopping is saving £50,000 yearly over the cost of an equivalent server-based system and its necessary maintenance
- The company estimates that NetSuite is also saving the equivalent of at least one full-time equivalent, or about £20,000 yearly
- Improved email marketing helps generate an additional £8,000 revenue each month
- Automated, simplified VAT reporting saves £3,000 per year
- Improved inventory management has helped reduce stock-outs by 50%, and an integrated purchase-order process has cut purchasing time by 25%
Challenges:
- Popular TV home-shopping network needed to simultaneously support growth and reduce costs to fight downward price competition
- The company also wanted to improve business visibility to help executives make more informed decisions to support company growth
Solution:
- UK Home Shopping chose NetSuite because of its cost advantages over server-based software, and because it is more intuitive and easier to use than the company's previous business software
- NetSuite partner Noblue Limited helped with implementation
- NetSuite's support for placing promotional codes in advertising has helped UK Home Shopping sharpen its marketing focus to maximize effectiveness
- NetSuite's multi-channel integration makes it easy for the company to add sales channels in the future