Marketing
Paid Search Engine Marketing
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Being able to accurately track and manage your paid search marketing campaigns is essential to maximizing your return on investment. With NetSuite's ecommerce solution, you can report on all paid search keyword buys down to the keyword and search engine, in real-time. Most importantly, NetSuite provides the "holy grail" of search marketing by providing closed-loop analysis of leads driven by paid search campaigns from the time a user clicks on your ad to the actual purchase. For example, NetSuite tells which paid keywords have provided the highest visitor-to-customer conversion ratio and highest per customer revenue, enabling users to invest their marketing dollars more wisely.
NetSuite's ecommerce software provides reporting in real time, allowing you to optimize your paid search campaigns for your best performing keywords on the fly through performance reports on your personalized dashboard.
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- Measure the effectiveness of all your paid search campaigns, identifying both successful and problematic keywords and search engines.
- Assess how well each of your campaigns is doing in real time.
- Monitor both your conversion costs and conversion rates in order to gain a real-world view of your paid search marketing efforts.
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- Analyze conversion rates and ROI by keyword and search engine, and view how many leads and sales were generated by each.
- Closed-loop tracking which measures the performance from click to conversion.
- Custom reports which allow you to break down conversions by keyword and engine.
- Complete integration with our accounting/ERP and CRM solutions.
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