Marketing
Targeted Customer Segmentation
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 Companies that continually tune their customer marketing efforts are increasingly tuning into marketing automation tools to assist in acquiring and retaining customers, as well as generating new sources of revenue. But even the best marketing tools prove useless, unless a company is marketing its products and services to a targeted base of prospects and customers.
Using NetSuite, companies can build, execute, and measure their marketing campaigns. NetSuite updates information on customer segments and profiles based on the constant input of new data. Plus, it mines that data continuously for better business intelligence. This customer segmentation information can come from a response patterns across multiple campaigns, such as direct mail, conferences, and training initiatives. It also comes from order histories and demographics of existing customers.
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- Targeted segmentation enables you to deliver a true, one-to-one platform for marketing your products and services.
- Personalization of products, services and campaigns enables you to find more customers, keep them, and give them better service than ever before. NetSuite application is the first customer relationship product that benefits the vendor—and the customer.
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- Target group creation enables you use either purchased lists, or mine customer order, case, opportunity and transaction histories, to create highly targeted groups.
- Target segments can be further refined based on actual customer order activity.
- Automatic updates of targeted group lists ensure that each campaign addresses your key markets.
- The advanced expression builder allows for complex search criteria using expressions of "and," "or," and “not” across any combination of fields.
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