Marketing
Upsell/Cross-Sell
|
 |
|
 For
many businesses, tough competition has eroded
both customer loyalty and profit margins.
That's why revenue growth often depends
on the ability to market additional products
and services to prospects and to existing
customers.
With NetSuite's purchase history driven by past orders can be mined easily using flexible point and click query tools. Other lead, prospect and customer profile data can be mixed with the purchase history criteria to further segment target groups, allowing very specific messaging to be used to maximize the reach of multi-channel campaigns. Traditional CRM packages can't do this. They have no purchase history.
Managers and executives can also analyze sales data to better understand customer demographics, order histories and other key metrics. By comparing this data to customer profiles, executives can then create highly targeted, customer-specific marketing campaigns, which generate more revenue.
|
- The Upsell Wizard enables you to target specific items for upselling and cross-selling push campaigns. You can also analyze past order histories of customers, and create pull campaigns based on selling recommendations.
- Customer segmentation capabilities let you target groups with such criteria as state, zip code, company size or specific industry.
- All your employees can view upsell recommendations, so that everyone—regardless of their role—can sell effectively to your customers.
|
|
|
|
- Leverage order histories to make your customer relationships more profitable through upselling and cross-selling programs.
- Pinpoint your most valued customers and create customer-specific promotions and product offerings for them.
- Segment your customers using advanced searches and complex criteria that you determine.
- Use the market's first and only CRM system that benefits both the seller and the buyer.
|
|
|
|
