Customer
Acquisition & Marketing:NetSuite has built-in
marketing functionality to help you attract new customers and
retain existing ones, helping you to increase your revenue.
Promotional URLs, coupons, and cross-selling are just a few
of the tools you can use to maximize the effectiveness of your
marketing programs.
CUSTOMER ACQUISITION &
MARKETING FEATURES:
Online
Forms and Lead Capture: With NetSuite,
you can build a variety of forms—ranging from
event sign-ups to online order forms, new leads to customer
case forms. You can also create custom questions and
define how visitors may respond: required or optional,
multiple-choice or fill-in-the-blank. Rules route these
submissions appropriately and create a customer record
automatically.
Coupons
and Promotions: Increase online traffic by
attaching discounts to promotion codes that you send to
customers. Customers can enter the codes themselves, or
your Web site can track them during a visit and award
them the discount. You can also enter the codes in sales
orders and invoices.
Cross-selling
and Upselling: Using NetSuite's publishing
tools, you can recommend other products to your customers
based on their previous selections. In addition, NetSuite
stores a complete record of transactions, allowing you
to market to your customers based on their unique purchase
histories.
E-mail
Marketing: NetSuite's campaign management
tool allows you to create HTML templates and e-mail groups,
which can be based on purchase, support or payment histories.
You can also view responses to campaigns within each unique
customer record.
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