Marketing

How do you attract buyers to your stores and Web site? How do you create repeat buyers out of your current customers? How do you lock-in loyalty and maximize the lifetime value of customers? You do it with superior online marketing.

NetSuite gives you online marketing tools to design, create, execute and measure the performance of your marketing campaigns. You can also mine customer-purchase histories to create segments for highly targeted personalized email campaigns. Marketing tools pinpoint which of your campaigns were successful and which were not, enabling you to fine-tune your future marketing efforts. These tools give your key decision-makers access to relevant marketing data within minutes—instead of the hours or days normally needed to comb through extensive Web logs.

Using NetSuite, you can leverage an array of marketing tools to drive up your online sales. For example, NetSuite's e-marketing reports tell you exactly how much revenue you received per visitor and per customer. These reports also indicate which affiliates and search-engine keywords provided the highest visitor-to-customer conversion ratio and revenue per visitor, enabling you to invest your marketing dollars more wisely.

Plus, NetSuite lets you create targeted, personalized high-volume email campaigns, and offer promotional coupons that give you an edge in converting casual visitors and sometime customers into loyal buyers. You can also track each campaign, promotion and coupon along every step of the way on your real-time dashboard.

NetSuite offers the following marketing capabilities:

• E-mail campaigns
• Campaign tracking and analysis
• Targeted customer segmentation
• Referral, lead-source and promotion-code tracking
• Web analytics
• Search-engine optimization
• Paid search-engine marketing
• Affiliate management
• Cross-selling
• Online coupons
• Online forms