Contact:
Mei Li
Senior VP, Corporate Communications
NetSuite, Inc.
Phone: 650.627.1063
E-mail: meili@netsuite.com
NETSUITE 10.0 MAKES CRM FANTASIES
A REALITY
NetSuite Upsell Manager Automatically
Generates New Sales Opportunities Based on Order History
NetCommerce Analytics Tracks Prospect-by-Prospect
Web Behavioral Data
Hundreds of Features Extend Advanced
Capabilities to Companies Large and Small
San Mateo, Calif.—October 14, 2004—NetSuite,
Inc., today announced NetSuite 10.0, delivering new
capabilities that have never before been available in
a business application—whether delivered as an
Internet service or an on-premise solution. NetSuite
10.0 builds on its unique order management functionality
by offering NetSuite Upsell Manager, an intelligent
agent that automatically mines a customer's database
of purchase transactions to suggest cross-sell/upsell
opportunities. NetCommerce Analytics, also new in NetSuite
10.0, for the first time allow sales and support professionals
to see a prospect's or customer's actual
Web site activity, giving them rich, instantaneous insight
into their wants and needs. NetSuite 10.0 also includes
myriad new additions to its industry-leading dashboards,
making NetSuite the easiest-to-use application suite
available. These major advances and hundreds of others
that are included in NetSuite 10.0 will make it easier
than ever for customers to know more about their prospects
and as a result sell more. For more information about
NetSuite 10.0 please go to www.netsuite.com/version10.
"Amazing things happen when companies move from
fragmented silos of customer information to one system
that provides a single view of all customer interaction.
The One System architecture of NetSuite 10.0 enables
it to go beyond a 360-degree view of the customer to
actually anticipate customers' needs and desires,"
said Zach Nelson, CEO of NetSuite. "The more you
know about your customers, the better you are at selling
and servicing them. Knowing what they have bought—and
what other companies like them have bought—is
critical for cross-sell and upsell. Knowing what they
are doing on your Web site provides crucial intelligence
into their interests. NetSuite's unique order
management and ecommerce capabilities make possible
features about which customers have only been able to
dream."
For more than a decade, CRM vendors have promised a
"360? view of the customer"—allowing
visibility into every interaction from communications
to support calls to purchase history. In reality, stand-alone
CRM systems have failed in this goal largely because
they are designed to manage data related to internal
sales processes (such as generating a forecast ), while
the vast majority of actual customer data (such as customer
purchase history) resides in separate systems. In addition,
CRM systems treat a company's Web site and Web store
as afterthoughts, a major failing given customers' desire
to treat vendors' Web sites as the primary point of
interaction.
NetSuite solves these problems with its One System
architecture that allows CRM, ERP and ecommerce processes
all to be managed in a single database. NetSuite 10.0
extends this approach by adding hundreds of new capabilities,
including several ground-breaking "first and onlys:"
- NetSuite Upsell Manager:
Software That Asks "Would you like fries with
that shake?"
Order management is the key to providing a true 360-degree
view of the customer, and NetSuite has long been the
only system that natively tracks customer purchase
history. NetSuite Upsell Manager automatically suggests
products and services that a customer is likely to
purchase based on statistical intelligence gained
via analysis of aggregate customer purchase history
stored within NetSuite. In NetSuite 10.0, each customer
and opportunity record have a new tab which suggests
the products/services a sales rep should offer based
on this automated, actionable intelligence. In addition,
marketing personnel or individual reps can leverage
this intelligence to create cross-sell campaigns targeted
at customers identified by NetSuite Upsell Manger
as having a high likelihood to purchase products or
services.
- NetCommerce Analytics:
NetSuite's Big Brother is Always Watching.
With the growth in Internet usage, customers' expectations
have changed. They desire and in many cases assume—a
company's Web site will be the "system of record"
when interacting with a vendor. While CRM systems
are not designed to support ecommerce, NetSuite has
led the industry in making selling on the Web as easy
as selling in person. NetCommerce Analytics takes
this capability to the next level. Unlike generic
Web reporting tools which provide aggregate analysis
on number of page hits or most popular pages, NetCommerce
Analytics can provide such data on a customer-by-customer
basis. Even more powerful, NetCommerce Analytics also
track click-stream data on a user-by-user basis, so
that sales representatives can see the most recent
activity of a client or prospect on a Web site as
easily as they can log a phone call.
- NetSuite 10.0 Dashboards:
What You Track is What You Get.
While many companies now promote dashboards, they
are only as good as the data that underlies them.
As NetSuite tracks every interaction between a vendor
and their customers, NetSuite's patent-pending dashboards
deliver much richer information in real-time than
any system available. New in 10.0 are a variety of
new best practices, key performance indicators and
report snapshots (including such hard-to-get data
as keyword conversion to purchase); flexibility to
publish dashboards to specific users; and the ability
to deliver external Internet content directly to a
user's dashboard via RSS, a first in a business application.
"One of the great benefits of having CRM integrated
from the front office, through the back office and online
with ecommerce, is that companies finally get a true
360° view of the customer," said Yankee Group
CRM Project Manager Sheryl Kingstone. "The real
goldmine here is the resulting intersection of technology
and data: actionable insight. Companies can capitalize
on this actionable customer intelligence to sell more—and
the customer actually gets more of what they truly want
and need. That's the win-win that CRM should be striving
to achieve."
"Our Corporate Solutions team looks forward to
how NetSuite 10.0 can help us move our business more
efficiently and manage our clients better than ever
before," said Bill Vetter, GM Corporate Sales,
North America, Weight Watchers (www.weightwatchers.com).
"Our corporate account managers located across
North America are enthusiastic that client information
is now available around the clock, and they can schedule
events and manage the entire sales cycle from lead to
prospect to customer, from wherever they are at any
given time."
Pricing and Availability
NetSuite 10.0 is available now and includes the NetSuite
Upsell Manager at no additional charge. NetCommerce
Analytics is sold as an add-on module, priced at $199/month.
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