Marketing Automation
Referral, Lead Source, & Promotional Code Tracking
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 Keeping your finger on the pulse of all of your promotions, referrals and lead sources becomes more difficult every day. With multiple channels and multiple promotions, you need a better way to track your complex marketing activities—and the results.
Meeting the needs of growing businesses, NetSuite's CRM+ application enables you to track all this critical marketing data and provides lead management capabilities within a single, powerful application. NetSuite CRM+ also lets you design promotional discounts and track them via promotional codes. And these promotions can be created in any number of ways: as one-time use, percent-based, dollar-discount, or with a set expiration date, giving you maximum flexibility. |
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- Measure the effectiveness of all your promotions and marketing efforts, isolating both successful and problematic campaigns.
- Assess how well each of your promotions is doing in real time—and make adjustments on the fly—to turn on a dime and stay ahead of the competition.
- Track your leads and referrals within a single lead management application, enabling you to win—and retain—more customers.
- Monitor both your acquisitions costs and conversion rates in order to gain a real-world view of your marketing efforts.
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- Track leads and referrals by medium (purchase lists, print media, or TV), by types of leads (company size, industry, etc.), or by the promotional offer.
- Analyze conversion rates and ROI by lead source, and view how many leads were generated by each lead source.
- Categorize leads as either unqualified or qualified, and assess the number of touch points needed to move a lead through your sales process.
- Set up promotions according to the needs of your business.
- Drive recipients of promotions to an online form, your Web store, or your contact center.
- Ensure that customers receive the correct promotional pricing, regardless of which channel they’ve used.
- Monitor key parameters, such as the level of response, or market share, attributed to a given promotion.
- Allow sales reps and managers to track the ROI for each campaign from a single, powerful database.
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