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Gulf Software Distribution and NetSuite sign strategic agreement to drive cloud ERP in Middle East

New Subsidiary of Gulf Business Machines, the Region’s Largest IT Solutions Provider, Launches NetSuite Practice to Meet Growing Demand for Cloud ERP

NETSUITE SUITEWORLD 2016, SAN JOSE, Calif.—May 19, 2016—NetSuite Inc. (NYSE: N), the industry's leading provider of cloud-based financials / ERP and omnichannel commerce software suites, today announced that Gulf Software Distribution (GSD) has joined the NetSuite Solution Provider Partner Program as a strategic partner. GSD—a wholly owned subsidiary of Gulf Business Machines (GBM), the number one provider of IT solutions in the Gulf region – has been appointed Master Solutions Provider by NetSuite and plans to spearhead its partner business in the region. This strategic alliance allows GSD to deliver NetSuite to meet the growing demand for cloud ERP among businesses in the Middle East. 

“The Middle East, and Gulf area in particular, is an incredibly exciting and high-growth region comprising multiple markets with diverse industries and a strong contingent of multinational organisations,” said Mark Woodhams, SVP and Managing Director of EMEA at NetSuite. “NetSuite has operated in the region for some years but the partnership with GSD, which has a presence in the region, marks a step change in our market footprint. Companies operating in the dynamic business environment of the Middle East need proven cloud ERP solutions that can transform the way they do business and help to deliver their innovation and growth objectives.”

Partnering with NetSuite allows GSD to establish an immediate cloud ERP presence in the Middle East. Under the partnership GSD plans to distribute NetSuite via partners including Gulf Business Machines, and sell directly to businesses in industries including IT, services, finance & banking and retail. It already has a team trained up on NetSuite which can provide implementation, support, customization and integration services.

As a high-growth region with a vibrant economy and fast-developing IT sector, the Middle East boasts a significant number of enterprises that are increasingly upgrading from legacy systems to cloud ERP solutions to accommodate the need for scalability and agility that the local business environment demands.

Philippe de Mazieres, General Manager of GSD, commented: “The cloud market in the Middle East has matured greatly in the past two years and the climate is ideal for our business partners to offer NetSuite’s best-in-class solutions to their enterprise customers. Our promotion of NetSuite’s software and cloud suite gives NetSuite faster access to our business partners and extends their reach in the Middle East thanks to the strength of our relationships. Additionally, our partner GBM can allow NetSuite to deepen its footprint in the Gulf with access to a wide range of business, from high-profile companies to small- and medium-sized enterprises.”

Today, more than 30,000 companies and subsidiaries depend on NetSuite to run complex, mission-critical business processes globally in the cloud. Since its inception in 1998, NetSuite has established itself as the leading provider of cloud-based financials/enterprise resource planning (ERP) and omnichannel commerce software applications for businesses of all sizes. Many FORTUNE 100 companies rely on NetSuite to accelerate innovation and business transformation. NetSuite continues its success in delivering the best cloud business management software to businesses around the world, enabling them to lower IT costs significantly while increasing productivity, as the global adoption of the cloud accelerates.

About Gulf Software Distribution
Gulf Software Distribution (GSD) offers the most comprehensive access to IBM software solutions and the region’s most complete approach to the value-added distributor (VAD) market.  

GSD is headquartered in Dubai Internet City with a presence extending from the UAE to Qatar, Kuwait, Oman, Bahrain and Pakistan.

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For more information about NetSuite please visit www.netsuite.co.uk.

NOTE: NetSuite and the NetSuite logo are registered service marks of NetSuite Inc. Third-party trademarks mentioned are the property of their respective owners.