SVP, Corporate Communications

DWA adopts NetSuite OneWorld for real-time global financial management

Leading Media Agency Replaces Six Instances of Sage Line 50 and Numerous Excel Spreadsheets

NETSUITE SUITECONNECT, LONDON—November 10, 2014—NetSuite Inc. (NYSE: N), the industry's leading provider of cloud-based financials / ERP and omnichannel commerce software suites, today announced that DWA, the global leader in media planning and communications strategy for technology companies, has replaced six instances of Sage Line 50 with one single instance of NetSuite OneWorld to manage mission-critical financial processes from order to cash, financial consolidation, multi-currency (including USD, AUD, Singapore Dollar, British Pound, and Euro), country-specific taxation compliances to real-time analytics and reporting across seven countries including the U.S., U.K., Germany, Australia, Singapore, China and India. As a result of the NetSuite OneWorld deployment, DWA is able to:

  • Streamline its financial operations.
  • Gain the agility, flexibility and scalability required to fuel its global growth with real-time visibility into KPIs across its multiple operations in multiple countries.
  • Reduce manual work and channel resources into further growing its business in the highly competitive technology advertising and marketing industry.

Sage 50 Terminates Here

NetSuite OneWorld replaced six on-premise instances of Sage 50 software used in the U.K., Germany, Australia, Singapore, China and India, as well as QuickBooks in the U.S. Without integration across those systems, DWA lacked real-time visibility into financials on a global and per-subsidiary basis and struggled with delays, time-consuming manual work and discrepancies in data. DWA selected NetSuite over FinancialForce, Microsoft Dynamics NAV (Navision) and Sage 200.

Why NetSuite OneWorld?

NetSuite OneWorld gives DWA a single version of the truth across key financial and business data, easier and faster reporting and decision-making, and seamless automatic software updates without the high IT overhead required to upgrade an on-premise system. With NetSuite OneWorld, DWA has been able to streamline core business processes, improve operational efficiency and gain the agility and speed it needs to grow its revenue while reducing operational costs globally.

By eliminating its previous inefficient processes and improving business visibility, DWA is strengthening its competitive edge as it builds its business globally across such technology customers as Akamai, Acer, Citrix, Western Digital, Red Hat and others. With support for 190 currencies, 19 languages and automated tax compliance in more than 50 countries, NetSuite OneWorld enables global advertising and marketing firms like DWA to sharpen their business focus, improve client satisfaction and retention, and accelerate business processes with anywhere, anytime cloud access for personnel across the world.

"Implementing NetSuite allows us to quickly expand and grow our business," said Patrick Knight, DWA Head of Finance. "Consolidating all our global accounting systems with NetSuite has enabled our finance department to spend less time on reporting and be more effective and efficient. As NetSuite is cloud-based, our entire team can access and analyse a single version of the truth quickly anywhere and at any time."

"NetSuite continues to provide the very best software to run mission-critical business processes, with OneWorld leading the way for services companies that wish to increase business efficiencies and performance," said Mark Woodhams, Managing Director of EMEA, NetSuite. "Fast-moving and dynamic businesses such as DWA know that real-time insights are invaluable to making the right decisions at the right time. We are confident that DWA has the right platform in place to continue expanding its business across the globe."

Today, more than 20,000 companies and subsidiaries depend on NetSuite to run complex, mission-critical business processes globally in the cloud. Since its inception in 1998, NetSuite has established itself as the leading provider of enterprise-class cloud financials/ERP suites for divisions of large enterprises and mid-sized organisations seeking to upgrade their antiquated client/server ERP systems. NetSuite excels at streamlining business operations as demonstrated in a recent Gartner study naming NetSuite as the fastest growing financial management software vendor on a global basis. NetSuite continues its success in delivering the best cloud ERP/financials suites to businesses around the world, enabling them to lower IT costs significantly while increasing productivity, as the global adoption of the cloud is accelerating.

About DWA
DWA is the world's largest and most respected media planning and buying agency working exclusively with technology companies. Over the last 15 years, DWA has developed strategic media campaigns for the best-known B2B and B2C tech companies in all markets. A media agnostic agency, DWA operates from eight offices around the world covering North America, EMEA and Asia Pacific. DWA is at the pinnacle of digital media and technology marketing, consistently achieving outstanding results for its clients. For more information, please visit


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