Alpha Energy Powers Up Its Distribution Business on NetSuite

Alpha Energy


Alpha Energy


Tullamarine, Victoria, Australia


Electrical Power Equipment

Applications Replaced

MYOB, Microsoft Access


NetSuite Financials
Inventory Management
Order Management
Marketing Automation

"NetSuite is an amazingly efficient programme that makes our business much more effective than we were with our old systems. We've seen major improvement in client visibility and getting invoices out." Alpha Energy

Customer Success

  • Alpha Energy has improved staff productivity by more than 20% since implementing NetSuite in 2007 to replace disparate MYOB and Microsoft Access applications.
  • Real-time visibility across financials, CRM, inventory, sales and procurement enables spot-on decisions for distributor of solar, uninterruptible power supply (UPS), load balancing and other power equipment.
  • NetSuite SuiteCommerce website powers ecommerce sales of more than 3,000 SKUs to about 3,500 customers in Australia, New Zealand and Tasmania, seamlessly integrating with financials and inventory.
  • NetSuite CRM supplies a single, unified view of all customer interactions to identify cross-sell opportunities and improve call centre and field service.
  • Alpha Energy is realising cost savings by eliminating previous on-premise servers and software and the use of expensive consultants to troubleshoot problems.
  • NetSuite's role-based profiles provide flexibility for personnel to manage warehousing, sales, website, marketing, procurement and other functions.
  • Rich, flexible reporting empowers Alpha Energy to more efficiently and intelligently manage sales profitability, department expenses, customer activity, inventory on-hand and replenishment from about 20 suppliers.
  • Built-in marketing and web analytics enable the company to run successful campaigns, monitor results and continuously optimise promotions.
  • Web-based cloud mobility gives Alpha Energy field service and sales personnel on-demand access to critical information while on the road over any device.
  • Alpha Energy has accelerated order fulfilment by equipping warehouse personnel with real-time bin-level information on inventory location.


  • MYOB and Microsoft Access desktop applications required time-consuming and error-prone data re-entry and supplied little visibility into business performance.
  • Occasional failures of on-premise servers resulted in costly downtime and engaging high-priced consultants to rectify problems.
  • Payments and invoicing through MYOB was especially painful, hurting staff productivity and slowing cash flow.


  • Alpha Energy selected NetSuite over and QuickBooks as a single, integrated cloud solution that could improve end-to-end business efficiency and offer scalability for growth.
  • Gold-level NetSuite Support gives Alpha Energy intelligent, friendly help desk service 24/7.

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