Alton Lane

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Custom Men's Clothier Alton Lane Scales Its High Touch Business Model With NetSuite

As a company built on superior products and customer service, Alton Lane found itself unable to access the kind of holistic, detailed view of its business needed to uphold its standards. A lack of integration was limiting visibility when what the company needed was anytime, anywhere access to the real-time data that would let it coordinate and collaborate across multiple locations and stakeholders.


Alton Lane

Company

Alton Lane

Location

New York, N.Y.

Industry

Retail/Fashion and Apparel

OTHER SOLUTIONS CONSIDERED

Salesforce.com, SAP

SYSTEMS REPLACED

QuickBooks, Erply POS

Number of COUNTRIES

1

NetSuite Products Implemented

NetSuite Financials
CRM
Order Management


“NetSuite has given us a more holistic view down to the smallest details. This level of visibility was not possible with our previous systems.” Alton Lane

Scaling Fast and Staying Flexible

1

Integration powers customer experiences

NetSuite's unified cloud suite has proven to be the robust system of record Alton Lane sought, delivering improved business efficiency and customer centricity. With a single source for CRM, financials, inventory and order management data, the company provides the kinds of highly personalised customer experiences that weren't possible with fragmented systems.

2

Road to omnichannel commerce cleared

Alton Lane is enjoying new levels of business control and visibility with NetSuite. The maker of customer-tailored men's apparel has leveraged the platform to support a seamless omnichannel experience across physical showrooms, the call center and online touchpoints.

3

Agility fueling the business

NetSuite has enabled Alton Lane to expand to eight showrooms across the U.S., including a mobile version that tours in a vintage Airstream RV. The company can open new showrooms faster and more cost-effectively than ever, positioning it for further growth.


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