When her $20 sponge hit the market in 2007, celebrity makeup artist Rea Ann Silva completely disrupted the cosmetics industry and created an entirely new category of demand. The Beautyblender put professional grade makeup artistry in the hands of amateurs. It quickly earned a spot in millions of makeup bags, racked up countless awards and incited demand for more solutions to enable effortless daily makeup application.
“We’re working a lot more efficiently. We’re working smarter every day.” Matthew Linde, Senior Manager, Web and IT Services, Beautyblender