Gets a Boost from NetSuite OMX



Fort Smith, Ark.




NetSuite OMX

"NetSuite was the ideal system to launch a company with, giving us the scalability to grow, while offering an easy-to-use, intuitive system to manage orders across a wide array of channels."

Customer Success

  • Seamless order management across website and two warehouse locations.
  • Launched the company with a custom-built front end and NetSuite OMX as the order management system on the back end.
  • Continuity/auto ship capabilities added scalability and self-managed customer service to reduce costs, boost profits and improve customer loyalty.
  • NetSuite OMX provides the capability to drop ship directly from manufacturers, while handling 3,000 orders a month.
  • Visibility into order management system across the organisation, letting customer service representatives place a purchase order or look at inventory in an easily navigable system.
  • can now track sales and pricing across 25 different channels ranging from the call centre to Amazon to Sam's Club.


  • Company needed a powerful order management system that was easy to use and could scale to meet rapid growth.
  • Changes in the business demanded a system that could accommodate online coffee orders as well as local office coffee supplies and coffee equipment.


  • After evaluating competing systems, selected NetSuite OMX for its ease of use, breadth of functionality and integration capacity, which offered scalability across a multi-channel environment of B2C and B2B web sales, and phone orders.
  • Recurring order programme automatically updates orders for 750 active recurring order customers.

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