NetSuite Helps Healthcare Services Business Coordinate Sales and Marketing Across 5





Louvain-la-Neuve, Belgium


Healthcare Services

Applications Replaced

Spreadsheets, manual processes

"Having independent sales force entities in several divisions, sometimes chasing the same customers, we didn't always know if someone else at IBA was already talking to a prospect company. Now we leverage that information to ensure that we're 100% coordinated." IBA

Customer Success

  • Role-based dashboards help sales/marketing users coordinate efforts among 5 business segments.
  • Sales opportunities no longer slip through the cracks.
  • Consistent, reliable customer information has greatly improved production planning.


  • Uncoordinated sales and marketing was causing company to miss growth opportunities.
  • Salespeople in 5 business segments sometimes targeted same customers.
  • Production planning difficult due to long lead times of complex equipment.


  • Chose NetSuite over
  • With NetSuite, company has automated global sales and marketing
  • Customer information now resides in single information repository.

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