Jaybird Soars on the Inc. 5000 with NetSuite





Salt Lake City, Utah



“NetSuite has been a big part of our growth from the start. The ability to make day-to-day decisions based on real-time data in NetSuite is absolutely fantastic.”Jaybird

Customer Success

  • Launching on NetSuite as a startup in 2007, Jaybird has grown exponentially, ranking #392 on the 2014 Inc. 5000 list of America’s fastest-growing private companies.
  • NetSuite provides scalability to handle surging order volumes and revenue growth of 1,194% between 2012-14 as Jaybird became the world’s No. 3 maker of wireless headphones.
  • With superior business efficiency and agility, Jaybird can focus resources on customer service and innovation, rolling out its new Reign fitness tracking wristband in 2014.
  • NetSuite scales to handle transactions across 60 countries with thousands of retail partners, including Best Buy, REI, Amazon, Apple and others.
  • Jaybird’s NetSuite Site Builder direct-to-consumer website launched in October 2014 provides an immersive experience, helping Jaybird connect with enthusiasts.
  • Online conversion rate is up 30% since the website refresh, along with improved time on site and lower cart abandonment.
  • Jaybird is rolling out geo-specific websites for 10 global regions across Europe, Asia, Latin America and South America with multi-lingual and multi-currency capabilities, using a single SuiteCommerce instance.
  • In a next phase, Jaybird intends to roll out B2B ecommerce capabilities through SuiteCommerce as it deepens penetration into smaller independent retailers.
  • NetSuite CRM supplies a unified record of customer interactions for B2B sales force and B2C customer support.


  • In 2007, start-up Jaybird wanted an integrated ERP and ecommerce platform that could be rapidly implemented to help power growth.
  • Jaybird wanted to minimise business risk and capital costs with cloud business management.


  • Jaybird relies on NetSuite’s unified cloud solution to run core accounting, order management, inventory and warehousing, customer support and ecommerce.
  • Jaybird chose NetSuite after determining that the technology was “hands down” the best option for efficiency and rapid growth.
  • Anytime, anywhere data access in the cloud is ideal for Jaybird’s distributed environment, with its CEO in Australia, headquarters in Utah and engineering in the U.K.
  • Electronic data interchange (EDI) solution from NetSuite partner B2BGateway streamlines transactions with big box retailers.

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