High-End Lingerie Retailer Transforms Omnichannel Operations with NetSuite

Founded by a former management consultant who developed a passion for lingerie when living abroad and sought a more personalised approach, Journelle has flourished as a retailer of high-end lingerie and loungewear from the world’s top designers. As it grew beyond its single Manhattan store, previous QuickBooks and LightSpeed systems couldn’t scale or provide the transparency the company needed to grow and improve customer loyalty.


Journelle

Company

Journelle

Location

New York, N.Y.

Industry

Retail/Apparel

SYSTEMS REPLACED

QuickBooks, LightSpeed

NETSUITE PRODUCTS IMPLEMENTED

Financials
Order Management
Inventory Management
CRM

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“NetSuite has provided us with the flexible foundation and tools necessary to stay ahead and focus on making sure we are consistently delivering the exceptional, high-touch customer experiences that delight our customers and meet our strategic vision.” Lyn Lewis, CEO, Journelle

Growth Through Efficiency, Transparency

Custom tailored business software
Journelle selected NetSuite as a unified cloud solution that could handle business processes spanning financials, inventory, order management and CRM, while providing real-time access to personalised customer data like measurements, preferences and past purchases. The flexibility of NetSuite enabled Journelle to customise the software to its specific needs.
Delivering on omnichannel
With four retail locations and a pop-up store in a refurbished AirStream trailer, along with an ecommerce site, NetSuite provides Journelle a true omnichannel experience including buy anywhere, pick-up anywhere. Meanwhile, NetSuite tracks inventory with 20,000 SKUs across all locations seamlessly.
Strategic business transformation
The visibility enabled by NetSuite and the elimination of manual processes has freed Journelle to devote greater resources to the customer experience. It’s recently introduced its own Journelle private label lingerie brand, adding to the 60 to 70 designer brands it sells.

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