Lindemann Chimney Cleans Up Customer Experience

At age 14, Rob Lindemann started contributing to his family’s business by helping his father sweep chimneys. Years later, he purchased Lindemann Chimney Company from his father and expanded the business, manufacturing and selling chimney caps, dampers and cleaning supplies to complement its established chimney cleaning division. As the supply business grew, the company struggled to scale efficiently as it relied on multiple disparate systems to run the business. Messy integrations prevented Lindemann Chimney from offering the outstanding customer experience it sought to deliver.


Lindemann Chimney Company

Company

Lindemann Chimney Company

Location

Lake Bluff, Ill.

Industry

Wholesale distribution

EMPLOYEES

100

NUMBER OF USERS

70

NUMBER OF COUNTRIES

2

SYSTEMS REPLACED

QuickBooks
Magento
SalesForce CRM

OTHER SOLUTIONS CONSIDERED

SalesForce, Microsoft Dynamics, Epicor

NETSUITE PRODUCTS IMPLEMENTED

NetSuite ERP
NetSuite CRM
NetSuite SuiteCommerce Advanced
Bronto Marketing Platform

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“The idea of 30 days to launch our online store was super intimidating at first, but the timeline and price was right. It all came together and the end result was outstanding.” Cory Waite, Ecommerce Marketing Manager, Lindemann Chimney

Igniting A Business Transformation

Firing up a unified suite
Lindemann Chimney chose NetSuite because it offered a single, unified suite for financials, ecommerce, CRM, manufacturing, and order and inventory management. Employees no longer have to manually consolidate customer service, distribution, manufacturing and financial information every month. The front-end and back-end are now connected, with customer, order and inventory data updated in real-time.
Sweeping up online sales
An engaging online shopping experience and customer portal for Lindemann’s 8,000 B2B clients, which include chimney technicians and wholesalers, helped increase online sales 30 percent year-over-year. The company upgraded its ecommerce solution in just 30 days with a SuiteSuccess for SuiteCommerce implementation. Its new site allows the ecommerce team to easily make changes with drag and drop site management tools.
Setting a new industry standard
Centralising data on one system improved operational efficiency, allowing the company to contend with bigger competitors. Additionally, the services scheduling team can view schedules of field technicians and fill in gaps when customers call for an appointment. With an improved look and feel and new features, Lindemann’s online store creates a superior customer experience that serves as a competitive differentiator.

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