"NetSuite is a key factor enabling MusclePharm to scale incredibly fast and add new business units to fuel rapid growth."
Award-winning sports nutrition company, MusclePharm (OTCQB: MSLP) has grown revenue 35x since going live on NetSuite in 2010, from $3.2 million to more than $110 million in 2013.
Replacing QuickBooks, NetSuite has helped MusclePharm efficiently expand its business across more than 120 countries and 35,000 retail outlets, including Bodybuilding.com, Costco, Dick's Sporting Goods, 24 Hour Fitness and GNC.
NetSuite's cloud architecture has helped MusclePharm integrate its sales, warehousing and call centre operations in Tennessee, Idaho, Denver, Ohio and Canada.
NetSuite's flexibility enabled MusclePharm to efficiently integrate BioZone, a contract manufacturer, acquired in January 2014, into the growing business.
The OneWorld global business management solution supplies subsidiary management and global financial consolidation for BioZone and a Canadian subsidiary. NetSuite's flexibility helped MusclePharm launch a new line of Arnold Schwarzenegger-branded products in 2013, as well as a new brand for women, FitMiss.
Through NetSuite SuiteFlex, branded direct-to-consumer websites for www.musclepharm.com, www.arnold.com and www.fitmiss.com link directly to NetSuite financials and inventory.
Move from a third-party logistics provider (3PL) to NetSuite inventory and warehousing in 2013 reduced costs and improved fulfilment speed.
NetSuite's inventory management delivers vast improvements in stock visibility for faster, accurate response to customer inquiries.
Previous QuickBooks application lacked scalability and functional scope required to meet MusclePharm's rapid growth objectives.
Reliance on third-party distribution partner provided no visibility into inventory, complicating the supply chain and fulfilment processes.
After evaluating SAP and Microsoft Dynamics GP, MusclePharm selected NetSuite as a highly flexible, scalable and integrated ERP solution ideal to support its ambitious growth plans.
NetSuite partner Avalara automates tax calculations and remittances in more than 10,000 tax jurisdictions in the U.S.
NetSuite integration with third-party solutions has enabled MusclePharm to build out its environment with Tableau for visual analytics, Direct ConneX for warehouse control and Logility for demand planning.
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