Fast-Growing Digital Marketing Business Netsertive Doubles Its Revenue on NetSuite


Netsertive

Company

Netsertive

Location

Morrisville, N.C.

Industry

Advertising and Marketing

Applications Replaced

QuickBooks, Salesforce

Solutions

NetSuite ERP
CRM


"NetSuite is a critical part of the efficiencies we've been able to achieve. I have no doubt that NetSuite is the platform for us to grow on." Netsertive

Customer Success

  • Fast-growing advertising and marketing agency has doubled revenue in a little more than two years on NetSuite, ranking on the Inc. 500 list of America's fastest-growing private companies in 2013 and 2014.
  • NetSuite supplies essential scalability as Netsertive has grown its global client base to more than 1,000, including local merchants and multinational brands such as Chrysler, Epson, La-Z-Boy, Serta and others.
  • NetSuite is central to Netsertive's delivery of unique digital channel marketing that connects local dealers and multinational businesses in automotive, audio/visual, eye care and dentistry, home goods, and sports and fitness.
  • Large NetSuite environment supports 140 users in sales and finance, the majority of a 160-person Netsertive workforce that has nearly doubled in recent years.
  • Capacity of lead generation sales team has doubled from 30 to 60 calls a day with centralised information and automated workflows in NetSuite.
  • Netsertive has greatly streamlined its lead-to-cash cycle with consistent data definitions, gaining essential efficiency and driving business results.
  • NetSuite has helped focus salesforce efforts with role-based dashboards, key metrics on pipeline activity and email alerting in a systematic framework with consistent data points.
  • Customisations by NetSuite Solution Provider Partner Audaxium have given Netsertive new visibility into monthly recurring revenue on a per-client basis for better financial tracking.
  • Billing accuracy has improved 50 percent, improving client satisfaction, while automated invoicing has increased Netsertive's administrative efficiency.

Challenges

  • Founded in 2009, Netsertive's phenomenal growth outstripped the capabilities of its separate QuickBooks and Salesforce systems.
  • Disorganisation of sales lead data and inconsistent processes resulted in subpar efficiency in driving revenue.
  • Company lacked visibility into the sales order pipeline from sales to account management, fulfilment and accounting.

Solution

  • Netsertive has expanded its NetSuite usage in a three-phase rollout beginning with financials/ERP, CRM and then marketing.
  • Marketing solution from NetSuite partner Pardot leverages NetSuite CRM data to execute targeted marketing campaigns to customers and prospects.
  • NetSuite partner Audaxium supplied integration services to connect NetSuite with Pardot as well as recurring revenue management customisations.
  • EchoSign e-signature solution from NetSuite partner Adobe helps accelerate deal closure and cash flow, eliminating the waste and delays of paper forms.

Learn How the #1 Cloud Business Suite Can Transform Your Business

Schedule a free consultation