"NetSuite is a critical part of the efficiencies we've been able to achieve. I have no doubt that NetSuite is the platform for us to grow on."
Netsertive
Customer Success
Fast-growing advertising and marketing agency has doubled revenue in a little more than two years on NetSuite, ranking on the Inc. 500 list of America's fastest-growing private companies in 2013 and 2014.
NetSuite supplies essential scalability as Netsertive has grown its global client base to more than 1,000, including local merchants and multinational brands such as Chrysler, Epson, La-Z-Boy, Serta and others.
NetSuite is central to Netsertive's delivery of unique digital channel marketing that connects local dealers and multinational businesses in automotive, audio/visual, eye care and dentistry, home goods, and sports and fitness.
Large NetSuite environment supports 140 users in sales and finance, the majority of a 160-person Netsertive workforce that has nearly doubled in recent years.
Capacity of lead generation sales team has doubled from 30 to 60 calls a day with centralised information and automated workflows in NetSuite.
Netsertive has greatly streamlined its lead-to-cash cycle with consistent data definitions, gaining essential efficiency and driving business results.
NetSuite has helped focus salesforce efforts with role-based dashboards, key metrics on pipeline activity and email alerting in a systematic framework with consistent data points.
Customisations by NetSuite Solution Provider Partner Audaxium have given Netsertive new visibility into monthly recurring revenue on a per-client basis for better financial tracking.
Billing accuracy has improved 50 percent, improving client satisfaction, while automated invoicing has increased Netsertive's administrative efficiency.
Challenges
Founded in 2009, Netsertive's phenomenal growth outstripped the capabilities of its separate QuickBooks and Salesforce systems.
Disorganisation of sales lead data and inconsistent processes resulted in subpar efficiency in driving revenue.
Company lacked visibility into the sales order pipeline from sales to account management, fulfilment and accounting.
Solution
Netsertive has expanded its NetSuite usage in a three-phase rollout beginning with financials/ERP, CRM and then marketing.
Marketing solution from NetSuite partner Pardot leverages NetSuite CRM data to execute targeted marketing campaigns to customers and prospects.
NetSuite partner Audaxium supplied integration services to connect NetSuite with Pardot as well as recurring revenue management customisations.
EchoSign e-signature solution from NetSuite partner Adobe helps accelerate deal closure and cash flow, eliminating the waste and delays of paper forms.
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