Omnichannel Luxury Clothing Retailer Orlebar Brown Grows Revenue 350% with NetSuite

Orlebar Brown


Orlebar Brown


London, United Kingdom


Retail, Apparel

Applications Replaced

SagePay, Zedonk, spreadsheets

"NetSuite has enabled us to quickly expand and grow our business. Consolidating all systems within one centralised platform has freed us from having to devote significant time to running reports and data analysis." Orlebar Brown

Customer Success

  • Luxury clothing retailer increased its revenue 350% while on NetSuite, with a goal to triple revenue by 2019 as a fast-growing omnichannel business in B2C and B2B markets.
  • Orlebar Brown has transformed the business with a single, integrated retail solution covering global financial consolidation, inventory and order management, point of sale (POS) and transactions with retail partners.
  • NetSuite POS used at seven Orlebar Brown stores in the U.K., France and U.S. supports a 360-degree omnichannel customer view across all channels.
  • Orlebar Brown is leveraging NetSuite to streamline B2B transactions by using EDI with high-end retail partners such as Harrods, Harvey Nichols, Selfridges, Nordstrom, Saks Fifth Avenue and Barneys New York.
  • NetSuite OneWorld global business solution supports transactions in the British pound, U.S. dollar and Euro and automates financial consolidation across the U.K., France and U.S.
  • Local taxation compliance and multi-lingual capabilities in NetSuite OneWorld help pave the way to rapid, seamless global expansion.
  • Real-time inventory management helps ensure adequate stock to meet demand across multiple channels and supports fast, accurate fulfilment.
  • Role-based dashboards and robust reporting capabilities enable Orlebar Brown to track and optimise sales, distribution and purchasing.


  • Limitations and lack of integration in previous SagePay and Zedonk software hurt business efficiency and obscured visibility into key business metrics.
  • Previous systems couldn't handle complex inventory management and the need for both finished goods and raw materials for custom-built garments.
  • Management information was out of date and unreliable because software and spreadsheets were not integrated or synchronised.


  • NetSuite's unified cloud retail solution offered scalability and mobility for rapid growth, as well as supporting Orlebar Brown's mixed environment of Windows and Mac devices.
  • NetSuite cloud enables Orlebar Brown to avoid the time, cost and resources required to deploy, maintain and troubleshoot on-premise, disparate legacy systems.
  • Comprehensive omnichannel solution ensures seamless and streamlined customer experience across all retail touch points.

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