RST Brands Meets the Demands of a Fast-Growing Supply Chain With NetSuite

Having morphed from distributor of poker chips into supplier of furniture and garage storage solutions to big box retailers, RST Brands couldn't continue to depend on QuickBooks to manage two web sites, an ever-growing list of products, and a complex ecosystem of retail partners. That and the need for a single, customisable system encompassing ERP, CRM and ecommerce led the company to NetSuite.


RST Brands

Company

RST Brands

Location

Salt Lake City, Utah; Ningbo, China

Industry

Manufacturing, Wholesale Distribution

SYSTEM REPLACED

QuickBooks Enterprise

OTHER SOLUTIONS CONSIDERED

Microsoft Dynamics GP, Sage MAS 200/500

NETSUITE PRODUCT IMPLEMENTED

NetSuite
NetSuite SuiteCommerce Advanced

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“NetSuite allows RST Brands to efficiently process EDI transactions in real-time, allowing fulfilment in a 24-hour window.” RST Brands

Ready For The Next Stage

An end-to-end solution
NetSuite provides RST Brands with an end-to-end, cloud-based solution for everything from procurement and warehousing to logistics and order management to CRM and ecommerce, and the company has leveraged the platform to streamline its B2B business and to support direct-to-consumer sales through its rstbrands.com and flowwall.com websites.
Improvement all around
Since its transition to NetSuite, RST Brands has seen consistent improvement in conversion rates, web site visit duration and supply chain execution, and with NetSuiteā€™s Bronto Software it has significantly increased email open and click-through rates.
Customising customer outreach
RST Brands plans to tap NetSuite and Bronto to further customise its outreach. For instance, when it launches future email campaigns, it will factor in regional weather data, enabling it to tailor its offers to customers based on where they live.

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