Seaga Group Speeds Financial Reporting, Improves Inventory Accuracy and Opens Ecommerce Channel on NetSuite

Seaga Group


Seaga Group


West Heidelberg, Victoria, Australia



Applications Replaced

Nexus Systems, custom-built website


NetSuite Site Builder

"NetSuite has changed our business. Now we know exactly what our profitability and cash flow are in real-time, plus inventory accuracy increased from 50 or 60% to more than 95%." Seaga Group

Customer Success

  • SEAGA Group has dramatically improved business efficiency and transparency on a single cloud platform covering financials, inventory and order management, CRM and ecommerce.
  • Financial reporting is available in real-time compared to the two to three days required to manually produce a report with the previous system.
  • Seamless, integrated financial management enabled savings of one FTE (full-time equivalent) employee previously needed for bookkeeping.
  • Inventory accuracy has increased from 50% to 60% to more than 95%, leading to greater satisfaction among B2B buyers in Australia and New Zealand.
  • Inventory management also supports stocking of goods on customer premises, with monthly reconciliation and replenishment.
  • SuiteCommerce has opened a new ecommerce revenue stream for customers of consumable products for printing, packaging, die making and other applications.
  • NetSuite CRM provides a single record of customer purchase history, contact details and sales staff activity.
  • Built-in NetSuite marketing tools enable targeted email blasts that are driving repeat business and cross-sell revenue.
  • Integrated order management drives tight order-to-cash processes, including automated invoicing and financial reconciliation.
  • Procure-to-pay processes with up to 60 suppliers streamline procurement compared to manual processes of the past.


  • Previous ERP and inventory system required high degree of manual work and offered little visibility into the business.
  • SEAGA Group needed to evolve beyond static custom-built website to offer ecommerce purchasing to B2B customers.
  • Financial reports took days to prepare and inventory was difficult to track, introducing risk of costly overstocks and stock-outs.


  • NetSuite selected in early 2009 over competing SAP, Attache and Arrow solutions as a complete and cost-effective cloud platform for efficiency and growth.
  • Cloud solution enabled SEAGA Group to avoid investment of $30,000 to $60,000 in network infrastructure required to upgrade on-premise systems.
  • Integrated financials, inventory, ecommerce and CRM supplies a single system of record and a scalable solution for growth.

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