Sea to Table Catches On, Sustainably Uniting Fishermen and Chefs

Founded on the Caribbean island of Tobago in 2005 as a way to connect local fishermen to high-end restaurants using sustainable methods, Sea to Table has steadily expanded and now distributes fresh and frozen wild, sustainable domestic seafood into the kitchens of more than 1,000 restaurants, cafeterias and campus dining halls traceable to over two dozen US landing ports.


Sea to Table

Company

Sea to Table

Location

Brooklyn, NY

Employees

10

Industry

Food and beverage distribution

System Replaced

Excel

NETSUITE PRODUCTS IMPLEMENTED

NetSuite
SuiteCommerce
CRM

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“One of the reasons I wanted to build on a tool like NetSuite and I knew it would be a good idea was the scalability. The only real limitation of NetSuite is your imagination.” Michael Dimin, Founding Director, Sea to Table

Managing Growth While Maintaining the Mission

From the Caribbean to Alaska to New York
After the social enterprise’s initial success in the Caribbean, founder Michael Dimin sent his son to the fisheries of Alaska to learn the business there and is now delivering fish from docks throughout Alaska, has expanded into the Pacific Coast, Gulf Coast and the Atlantic from the Florida Keys to Maine, and moved the company’s headquarters to New York.
Creating a personalised customer experience
As Sea to Table grew, so too did customer demands, including customised requests. For example, a chef might request 10 pounds of swordfish steaks with skin and 20 pounds of tuna loin without the skin. This required building in more flexibility.
Flexible, scalable system nets results
A social enterprise, Sea to Table received a software donation from Oracle NetSuite Social Impact, freeing up financial resources. It can now trace all fish from landing to delivery with the system, delivering accountability and environmental and economic sustainability while an “electronic blackboard” identifies fresh fish available for next-day FedEx delivery.
Ensuring traceability, sustainability
As Sea to Table evolves its use of NetSuite, Dimin envisions docks estimating the type and quantity of a catch before going out and updating it in NetSuite after it lands. They have introduced a direct-to-consumer business where people can know where their fish came from and how it was caught, a real competitive differentiator.

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