1. Customer Testimonials
  2. Slingshot Sports

Slingshot Sports Rides a Growth Wave with NetSuite

Slingshot Sports

Company

Slingshot Sports

Location

Hood River, Ore.

Industry

Manufacturing, Distribution

Applications Replaced

Sage Peachtree

Solutions

ERP
NetSuite OneWorld
Work Orders and Assemblies
NetSuite SuiteCommerce Advanced
CRM
Marketing Automation

"The biggest benefit of NetSuite is scalability and how we can grow so quickly with it. It's leaps and bounds beyond what we could do with our own network and software." Slingshot Sports

Customer Success

  • NetSuite has supported a two-fold revenue increase since going live in 2007 at the manufacturer of kiteboards, wakeboards and stand-up paddleboards for watersports enthusiasts.
  • Slingshot runs its entire business on NetSuite as a single system of record, including financials/ERP, manufacturing, B2B ecommerce, CRM and marketing automation.
  • U.S. manufacturer has grown its number of U.S. retail partners to 450 while expanding sales through distributors across 54 countries.
  • NetSuite OneWorld supports a new subsidiary called Moonshine MFG, producing longboard skateboards, with real-time visibility and financial consolidation.
  • NetSuite Work Orders and Assemblies helps streamline board production at a 20,000-square-foot manufacturing plant in Bonneville, Wash.
  • Slingshot has increased its percent of orders through a SuiteCommerce B2B portal to 25% in just four months, with a 50% to 75% rate expected by 2015.
  • Real-time visibility into financial, customer, pipeline and inventory information improves efficiency and promotes data-driven business decisions.
  • NetSuite Financial Planning, powered by Adaptive Insights, gives Slingshot powerful budgeting, planning and forecasting capabilities.
  • NetSuite CRM gives sales representatives a consolidated view of all customer interactions and account information to improve sales effectiveness.
  • NetSuite case management capabilities enable support staff to accelerate resolution with a unified record of interactions.
  • NetSuite marketing automation lets Slingshot engage with customers and prospects to drive revenue and heighten brand awareness.
  • Slingshot uses NetSuite to simplify purchasing of components from more than 30 suppliers.

Challenges

  • Slingshot Sports was outgrowing previous Sage Peachtree solution as business and order volumes grew.
  • Previous environment caused delays and unproductive manual work that diverted focus from growing the business.
  • Company needed more robust and integrated cross-departmental functionality to achieve strategic growth objectives.

Solution

  • Slingshot Sports selected NetSuite as an ideal cloud solution that could handle all core business processes without the overhead of in-house IT.
  • SuiteCloud Development Platform has enabled Slingshot Sports to customise its NetSuite solution to unique requirements.
  • SuiteCommerce supplies an attractive website and robust B2B self-service portal while also enabling direct-to-consumer sales.

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