Tacoma Screw Extends its Reach with SuiteCommerce in B2B and B2C Markets


Tacoma Screw Products

Company

Tacoma Screw Products

Location

Tacoma, Wash.

Industry

Distribution, Retail

Applications Replaced

Static website


"SuiteCommerce has helped us grow the business with B2B customers that have switched over to ordering on the web, and new B2C customers we didn’t have before." Tacoma Screw Products

Customer Success

  • NetSuite SuiteCommerce has helped extend its market reach for the leading mid-market distributor of fasteners, tools and construction supplies in the Pacific Northwest.
  • By opening an ecommerce channel, Tacoma Screw complements its outside sales force and 16 brick-and-mortar stores in Washington, Oregon and Idaho.
  • Implementing SuiteCommerce in late 2012, Tacoma Screw has captured new B2B and B2C business across all 50 states, with some international orders.
  • Ease and convenience of online ordering across 45,000 SKUs improves cost-efficiency for both Tacoma Screw and its customers.
  • Faceted navigation in SuiteCommerce helps customers pinpoint specific products by filtering on dimensions, manufacturer, grade and other characteristics.
  • Coupled with its knowledgeable staff, ecommerce helps Tacoma Screw strengthen its competitive position against larger rivals such as Fastenal, Grainger and McMaster-Carr.
  • SuiteCommerce Customer Center provides B2B buyers with robust self-service including full account management, visibility into order status and history, and role-based purchase approvals.
  • Tacoma Screw utilises SuiteCommerce to offer buy online/pickup in store service, especially popular among contractors needing to stock up for the next day’s job.
  • Customers have timely visibility into inventory availability through integration between SuiteCommerce and Tacoma Screw’s back-end ERP system.
  • Replacing Salesforce.com, NetSuite CRM supports a mobile app that gives field sales reps on-demand access to information on customers, prospects, schedules, activity and more.

Challenges

  • Tacoma Screw wanted to upgrade from a static website to a robust ecommerce platform to meet customer expectations and grow its market reach.
  • Company needed to branch into ecommerce to strengthen its competitive position compared to larger rivals with greater economies of scale.
  • Small ecommerce team needed a flexible solution and rapid deployment to work within resource limitations and speed time to value.

Solution

  • NetSuite SuiteCommerce met Tacoma Screw’s requirements to deliver a seamless, B2C-like customer experience for its traditional B2B customer base.
  • Digital marketing solution from NetSuite partner ChannelAdvisor enables Tacoma Screw to drive new site traffic through comprehensive Google Shopping campaigns.
  • Native integration between NetSuite and ChannelAdvisor saves time-consuming manual work and enables online advertising at a high scale.

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