TubeMogul Fuels Global Integration with NetSuite OneWorld

TubeMogul, an enterprise software company that helps advertisers gain greater control over spend, lacked the functionality and capacity to manage year-over-year developments and strategic initiatives globally. QuickBooks and Excel couldn’t provide capabilities for managing operations of five subsidiaries that stretch from Toronto to Tokyo for clients like Lenovo, Hotels.com and IPG Mediabrands. And it wanted to avoid spending on infrastructure and personnel resources required of on-premise software.


TubeMogul

Company

TubeMogul

Location

Emeryville, Calif.

Industry

Advertising

Revenue

$50M to $80M

Employees

250–499

Number of USERS

42

Number of SUBSIDIARIES

5

Number of COUNTRIES

8

OTHER SOLUTION CONSIDERED

Intacct

SYSTEMS REPLACED

QuickBooks, Excel

IMPLEMENTATION PARTNER

NetSuite Professional Services

Netsuite Products Implemented

NetSuite
NetSuite OneWorld
Revenue Recognition

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"Our move to NetSuite is really about scaling the business. We have much more visibility and accuracy compared to what we were doing before with the real-time accounting capabilities in NetSuite." Scott Cross, VP of Finance at TubeMogul

Functionality to Scale Business
Customised by NetSuite Professional Services to its unique business needs, TubeMogul launched NetSuite in 2014, choosing it over Intacct for its flexible reporting, global financial consolidation and international subsidiary management. NetSuite delivers integration and efficiency to handle new clients in 50 countries and manage a global database at scale.
Gains from Streamlined Operations
Sales orders automatically trigger ad campaign creation, and complex revenue accounting and billing processes have been simplified. Multicurrency transactions, 12 in total, move six times faster, and global financial consolidation time has been cut in half.
Flexibility, Speed to Expand Globally
Real-time metrics and on-demand reporting and analysis lend TubeMogul visibility to adapt to business change and make informed decisions in managing its five global subsidiaries. NetSuite’s ease and speed of deployment positions TubeMogul to add new global subsidiaries quickly as business demands.

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