Fuel Storage Provider Turns Customer Efficiency into Global Growth

Founded as a family business in 1962, Western Global has successfully grown and expanded into overseas markets to become the global leader in the industry. With an internal design team creating innovative fuel tanks to overcome the vast regulatory requirements globally, its sales and operational functions ensure products are fit for purpose on customer sites across temporary power sites, infrastructure projects and fuel distribution depots.


COMPANY

Western Global

LOCATION

Bristol, UK

INDUSTRY

Manufacturing, Wholesale/Distribution

EMPLOYEES

120

NUMBER OF USERS

70

NUMBER OF SUBSIDIARIES

6

NUMBER OF COUNTRIES

5 (UK, Canada, US, Poland, United Arab Emirates)

SYSTEM REPLACED

Sage

NETSUITE PRODUCTS IMPLEMENTED

NetSuite OneWorld
CRM

IMPLEMENTATION PARTNER

Ernst & Young

LOCATION

UK

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“As we are selling capital goods on short lead times with little forecast demand, it’s quite a unique sales cycle. Our ability to anticipate demand trends and react quickly to customer requirements is a key differentiator for us in the market.” Clem Connor, CFO, Western Global

Mergers, Innovation Breed Success

International expansion fuels growth
With a combination of international acquisitions and organic growth, the business now has operating facilities in the UK, USA, Canada and Poland. The company operates centralised group management and functions out of its Bristol office with local management overseeing day-to-day sales and fulfilments in its regional bases.
Supply chain planning proves critical
As the company eyed global growth, the supply chain was critical. It implemented a centralised ERP system to manage the sales, operational and finance cycle on one platform across multiple jurisdictions. This visibility ensured informed decision-making to streamline the supply chain processes.
OneWorld provides one system
Western Global implemented NetSuite OneWorld across its five subsidiaries and headquarters, replacing Sage and other point solutions, giving it global financial consolidation and multi-currency management. Access to real-time data has reduced reporting requirements and streamlined operations, reducing headcount and improving the ability to respond quickly to business opportunities.
Meeting customer needs across the world
After streamlining its processes, a focus on business growth and product innovation have had a direct correlation to profitability, working capital improvements and people engagement across the global group. The ability to adapt to changing customer requirements ensures its established partnerships with customers will continue.

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