Web Analytics
eMarketing Reports
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Being the best in the business means having up-to-date marketing reports. Now, you can get ROI data for each of your search engine keywords and affiliate referrers. Using NetSuite, you can access marketing reports that include both visitor and transaction data, and track how many visitors came from each keyword and referrer, as well as the exact revenue generated by each one.
NetSuite's eMarketing reports allow you to see not only how many of your visitors came from a certain referrer, or found you on a search engine using a particular keyword, but also how many became customers and how much they purchased. The reports tell you exactly how much revenue you received per visitor and per customer. They also provide conversion information that indicates which referrers and keywords provide the highest conversion rates.
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- Improve your marketing rate of return by pinpointing how much revenue you receive from each specific affiliate and keyword advertisement.
- optimise your marketing spending by accessing data on the actual revenue per visitor and revenue per customer for each referrer or keyword.
- Compare your rates of return and visitor conversion rates across various search engines or affiliates.
- Stay on top of all your affiliates and keyword purchases with reports that appear directly on your Dashboard, and can be emailed to you at your request.
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- Find out exactly how many visitors and how much revenue you receive from each referrer and keyword.
- View ROI according to revenue per visitor, or revenue per customer for each of your referrers and keywords.
- Compare the success of similar keywords across different search engines.
- Review visitor-to-customer conversion rates for each referrer and keyword.
- Compare the success of various keywords or referrers directly on your Dashboard.
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