Website
Web Analytics
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Any savvy company knows that it's not just about page hits anymore. Today, companies need more detailed information that lets them understand and categorise customers by demographics, the content they view, the Web sites they come from, and other criteria that companies may set.
With NetSuite's software industry solution, you can drill down into an individual customer activity record and review that customer's activities on your site. You can see key customer activity cycle data such as shopping cart contents, pages recently viewed, the referring URL and keyword, clickstream paths, and the dates of the customer's first and last visits.
This customer tracking capability allows you to create marketing campaigns that target shoppers based on their specific browsing patterns. As a result, you can close sales more efficiently and provide better, more personalised service. For instance, you can send a marketing campaign to all visitors who viewed a specific page on your site, and also include a coupon only for visitors who added that item to their shopping carts. And if you know which products interest specific customers, you can call them directly and close the sale more quickly.
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- Create effective marketing campaigns that are tailored for each customer, leading to better, more personalised service and higher online sales.
- Provide a personalised sales pitch based on the products your customers have viewed on your site.
- Revive lost leads by keeping an up-to-date list of regular visitors who have not visited your site for an extended period.
- Transform abandoned shopping carts into closed sales by better understanding the shopping behaviors of your visitors and customers alike.
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- Drill down into any customer activity record to view a complete history of activities on your website.
- Create marketing campaigns based on customer-specific activities.
- Review which pages your customers have visited, how often they have seen them, and even the page they are currently viewing.
- Pinpoint the referrer and search engine keyword that each of your customers used to find you.
- View the dates of each customer's first and last visit, and the total number of visits to your site.
- View shopping cart contents, including the date each item was added or deleted.
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