Velaro, LivePerson, Pardot and Silverpop Extend NetSuite Business Application
Suite Using NS-BOS to Provide Live Chat and Marketing Automation
SAN MATEO, Calif.—July 22 2008—NetSuite Inc. (NYSE: N), a leading vendor of on-demand, integrated business management software suites for the mid-market enterprise business and divisions of large companies, today announced the latest product extensions to the NetSuite Business Operating System (NS-BOS) built by NetSuite developer partners. Quickly emerging as one of the leading Software-as-a-Service (SaaS ) development platforms, NS-BOS gives ISVs access to the powerful capabilities in NetSuite's core applications, as well as the tools they need to extend these capabilities to address specific customer needs throughout the business process lifecycle. These new ISV-built solutions—from Velaro, LivePerson, Pardot, and Silverpop—are designed especially for customer service and customer support-centric companies, as well as the broader marketing automation needs of any mid-market enterprise. The availability of these solutions was announced today in conjunction with the unveiling of new AJAX-powered features for NetSuite CRM+ (please see the accompanying press release). For more information about NS-BOS, please visit www.netsuite.co.uk/NS-BOS.
"Today's announcement of these latest software products from NetSuite partners are perfect examples of how ISVs can leverage the power and flexibility of NetSuite and the NS-BOS platform," said Mini Peiris, VP of Product Marketing at NetSuite. "Whether integrating new value-add applications, or building vertical solutions, the NS-BOS development platform enables our partners to focus on their unique expertise, solutions and business. This helps them to rapidly expand into increasingly dynamic and vertical markets offering a comprehensive business suite that has NetSuite at its core."
NS-BOS: Open for Business
NS-BOS delivers a SaaS development platform that enables ISVs and developers to address the end-to-end needs of businesses. By building on and extending the core of NetSuite, NS-BOS increases ISVs' speed-to-market. This is because every application built using NS-BOS can interact with and leverage the core ERP / CRM / Ecommerce functionality of NetSuite and related data managed by the suite. This way, developers can focus on their unique differentiation rather than spending time on core functionality such as customer service cases or lead management.
Velaro, LivePerson, Pardot, and Silverpop are a few of the many NetSuite ISVs and VARs who are taking advantage of the power of NS-BOS to offer solutions that span a range of applications — from live chat, to very specific marketing automation processes including Web analytics and large volume email marketing. The following are highlights of their most recent value-added solutions to NetSuite:
"Velaro's new NetSuite integration eliminates unnecessary steps in sales and service processes. Also, instead of having customer information stored in separate disparate systems, or having online agents manually move critical information between systems, Velaro does it for them," said Alex Bloom, President of Velaro. "Building the integration with NetSuite was facilitated by the flexibility and depth of the NS-BOS platform which allows Velaro to easily tap into the core NetSuite sales and service objects."
"LivePerson's state-of-the-art live chat technology seamlessly integrates with NetSuite to extend the rich functionality of NetSuite's on-demand applications," said Philippe Lang, Senior Vice President for LivePerson. "This new advanced integration is built using the NS-BOS platform and is extremely flexible in catering to the needs of both business-to-business and business-to-consumer organisations that use the NetSuite and LivePerson applications for online sales and support operations."
"As B2B sales organisations continually look for ways to improve ROI on marketing efforts, tying together disparate systems and data stores becomes a priority," said Adam Blitzer, Vice President of Marketing at Pardot. "By seamlessly integrating with NetSuite's core CRM objects via the NS-BOS platform, Pardot is able to deliver a true lead management solution, allowing clients to quickly follow up with their most sales-ready leads and automatically nurture those that are less qualified. The two systems work in tandem to eliminate the guesswork and subjectivity that typically slows down B2B sales teams."
"NetSuite's offering is much broader than a stand-alone CRM solution, and by integrating with Silverpop's Vtrenz solution using the NS-BOS platform, it extends value by adding BtoB demand generation and full marketing execution and automation," said Bryan Brown, Director of Product Management and Development, Silverpop. "The result is a very intuitive, complete solution for businesses, with seamless workflow achieved thanks to the core NetSuite objects exposed and accessed through the NS-BOS platform."
NS-BOS Gains Momentum
Since its launch in February 2008, NS-BOS has attracted more than 1,000 ISVs and developers, who have created over 60 applications, built on NetSuite, across 15 vertical application areas. NS-BOS delivers a platform for customisation, integration and vertical application creation that includes:
For more information about NetSuite Inc., please visit www.netsuite.co.uk.
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