SVP, Corporate Communications
The Company is Poised to Launch its Next Ad Campaign in Most Wired Publications Reaching More Than 11 million Readers
SAN MATEO, CA.—October 23, 2000—NetLedger, Inc., the leading application service provider (ASP) that enables small businesses to succeed in the new economy, today announced it has retained Asher/Gal & Partners as its advertising agency. Based in Los Angeles, Asher/Gal & Partners is well known for creating highly visible anti-smoking ads. The agency will be responsible for creating NetLedger's print ads. The first ad in the campaign, with the theme of bringing big power to small business, will start on October 23 in eWeek and the Wall Street Journal. This campaign is expected to continue through the end of the year in most wired publications such as Business Week, Entrepreneur, Business 2.0, and eCompany Now, etc. reaching more than 11 million readers.
Asher/Gal & Partners is the second largest independent agency in the West, with over $100 million in billings. This full-service agency creates fully integrated campaigns for clients such as: The California Children and Families Commission, Whole Foods Markets, State of Oregon, Washington State and Los Angeles County Anti-Smoking Campaigns, Fasturn.com, NetLedger, Stamps.com, Dunn-Edwards, Sega GameWorks, Shakey's Pizza, Enterprise Rent-A-Car (Western Division), BBQ's Galore, Westfield Shopping Townes, and the Children's Bureau of Southern California.
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