Activision Publishing, Inc., Makers of Guitar Hero®, Implements NetSuite to Manage its Ecommerce Operations, Cut Support Times by One-Third During Busy Seasons
SAN MATEO, Calif.—December 9, 2009—NetSuite Inc. (NYSE: N), a leading vendor of cloud computing business management software suites, today announced that Activision Publishing, Inc. (NASDAQ: ATVI), makers of Guitar Hero®, the multi-million copy selling videogame franchise, has been successfully using NetSuite during the past year to manage its Ecommerce operations on www.GuitarHeroStore.com.
Guitar Hero employs NetSuite to power its electronic storefront, account for online revenues and cost of goods sold, provide customer support, and perform deep analytics into Ecommerce activities and keyword campaign success.
One of the biggest names in video games today, Guitar Hero transformed virtually overnight from a small videogame controller manufacturer to a household name when millions of players discovered the Guitar Hero game. The company's earliest successes came from direct-to-consumer online sales. So while Guitar Hero and related accessories fly off store shelves, maintaining a top-notch electronic storefront remains a priority.
Guitar Hero wanted to adopt a more powerful, integrated Ecommerce solution. With the Christmas season and a new generation of Guitar Hero titles on the horizon, there was little time for complicated multi-vendor solutions and protracted learning curves. Guitar Hero quickly found the end-to-end Ecommerce solution it wanted in NetSuite.
The benefits have touched Guitar Hero’s entire online selling operation. Through NetSuite, Guitar Hero has greatly simplified its customer support through integrated records and a single point of contact, which has significantly improved turnaround time. Additionally, integrated campaign analytics allow Guitar Hero to monitor and adjust the performance of its keyword marketing and promotional sales tactics. NetSuite also delivers powerful merchandising and promotional opportunities to Guitar Hero with the ability to cross-promote, alter pricing, and introduce new merchandising campaigns quickly and efficiently.
"None of the other options we considered were nearly as well integrated as NetSuite," says Michael Pan, senior Ecommerce manager at Guitar Hero. "The NetSuite Ecommerce experience has been seamless."
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© 2009 Activision Publishing, Inc. Guitar Hero and Activision are registered trademarks of Activision Publishing, Inc. All other trademarks and trade names are the properties of their respective owners. All rights reserved.