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Data migration is one of the most complex elements of any new IT initiative. Companies must often extract data from a dizzying array of legacy systems, then feed that information into a single CRM package by using a single, consistent format. Moreover, companies must think carefully about the types of data they want to move into the new CRM system—and exactly how much of that data they will need.
In addition, ongoing sales and marketing activities constantly require that new mailing lists, demographic data and new leads be captured in bulk into the CRM application. Done right, these importing activities can save time and money, and boost your internal productivity. Similarly, the ability to export CRM data quickly and easily into familiar applications can maximise your existing resources and minimise end-user resistance. Recognising the need for efficient CRM data import and export capabilities, NetSuite offers a host of easy-to-use tools within NetSuite's CRM+ Solution.
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