Commerce Marketing Automation
When email marketing is used as a part of your commerce marketing strategy, it's a revenue-generating powerhouse. The Bronto Marketing Platform uses data, such as carts, orders and product details to create automated, personalised post-purchase campaigns, abandoned cart campaigns, loyalty programs, cross- and up-sells, and more. And studies show that consumers purchase and engage more when they receive this kind of consistent, coordinated and personalised messaging. Bronto enables the delivery of timely, relevant, data-driven digital marketing that fuels engagement throughout the customer lifecycle.
- Increase revenue with targeted email and omnichannel marketing.
- Build a scalable, segmented marketing database for data-driven marketing.
- Save time with highly automated campaigns triggered by customer actions.
- Leverage past-purchase data to drive customer loyalty and lifetime value.
- Connect with mobile consumers via responsive design and SMS messaging.
Leverage a full suite of easy-to-use tools to manage every aspect of your email and omnichannel marketing programs.
- Intuitive interface.
- Drag and drop automation.
- Tracking and reporting.
Build a scalable database as the foundation for data-driven marketing. Turn your customer insights into revenue.
Turn cart abandoners and one-time buyers into repeat customers. Now you are in control of the customer lifecycle.
Design mobile-friendly email and SMS campaigns. Grow your list with Text-To-Join. Quickly and easily connect with your mobile customers.
- Responsive design.
- SMS messaging.
Capture revenue from abandoned shopping carts.
- Simplify the initial program sign-up.
- Automate regular shipments and payments.
- Deliver rapid membership services and changes.
- Maximise stick rates.
Create precise, dynamic segments displayed with an intuitive user interface.
- Target recent purchasers with cross- and up-sell items.
- Re-engage lapsed purchasers with coupons.
- Focus on first-time buyers to grow customer lifetime value.
- Target consumers based on their geographic location.
Combine business logic, behaviour filtering, multiple channels and a wide range of actions to visually orchestrate campaign workflows with a drag-and-drop canvas.
- Use customer events to automatically trigger campaigns.
- Automate lifecycle campaigns based on order history.
- Create campaigns that combine email, mobile and social.
Tracking and Reporting
Measure, analyse and optimise your campaigns throughout the customer lifecycle with precise data tracking and reporting.
- Get real-time activity snapshots of campaign performance.
- Easily create and export a wide range of actionable reports.
- Compare messages and campaigns across key dimensions.
Contact and List Management
Build and maintain a complete understanding of your customers with a master marketing database.
- A full-featured Manage Preferences center.
- Flexible contact and list management model.
- Manage multiple brands with the Multi-Brand module.
Leverage the power of social media to strengthen your email program.
- Include social sharing links in emails to extend their reach.
- Post messages to Twitter or Facebook directly from Bronto.
- Track social media's influence on your email marketing.
Test your messages first for maximum campaign impact.
- Test the full content of your message.
- View an A/B split comparison report for each test.
- Select winner based on opens, clicks and conversions.
- Automatically send the winning message to your list.