raw fury
Customer Stories

Raw Fury Levels Up Growth with NetSuite

Indie video game publisher boosts financial operations, gains strategic insights, and automates manual tasks with the help of NetSuite


Raw Fury AB, a Stockholm-based indie video game publisher, is using Oracle NetSuite to support its mission to create magical, artistic video games. With NetSuite, Raw Fury has been able to take advantage of an integrated business system to help improve financial processes, increase efficiency and automation, and scale its operations as it ramps up production following major investment.

Founded by Jónas Antonsson in 2015, Raw Fury creates story-rich indie games, such as Dandara and Sable, and puts artistic integrity and creative development at the centre of its strategy. Organic growth propelled Raw Fury to become one of the industry’s largest indie game publishers and in 2021, Altor Partners acquired a majority stake with the goal of ramping up production across both large and niche artistic projects. To support these growth plans and scale its business, Raw Fury needed to replace its existing business systems in order to streamline multi-country operations, integrate and analyse data, and improve financial processes. After careful evaluation, Raw Fury selected NetSuite as its enterprise resource planning (ERP) system.

“Raw Fury is all about artistic expression and putting developers at the forefront, but we need to be truly in control of our data and operations to support that mission,” said Kjartan Freyr Jónsson, CFO, Raw Fury. “With NetSuite, we now have a system with insights to build on, rather than a black box of data that we cannot use. We love NetSuite’s customisation capabilities and ease of integration with other systems. NetSuite is the cornerstone of our plan to grow, expand, and deliver more games and it is enabling us to do things we simply could not do before.”

With NetSuite, Raw Fury has a single cloud business system to consolidate, automate, and scale its financial operations. NetSuite has enabled Raw Fury’s finance team to efficiently manage multi-subsidiary and multi-currency operations and improve data accuracy by automating previously manual processes across reporting, bookkeeping, planning, and analysis. To further streamline processes, Raw Fury has integrated NetSuite with its in-house business intelligence platform to run profitability and depreciation analysis across its portfolio and uses insights from NetSuite to inform future creative strategy. Having worked with NetSuite’s Customer Success team on its implementation, Raw Fury has retained NetSuite’s Advanced Customer Support to further refine integrations within the system and to develop more customised dashboards and reports for staff.

“Raw Fury is a perfect example of what can happen when developers are given time and creative space to thrive – they produce products that consumers are desperate to engage with,” said Joanna Culliford, Nordic sales director, Oracle NetSuite. “With NetSuite, Raw Fury now has deeper financial management capabilities and a platform to scale. This will help Raw Fury support its expanding operations, create more games, and keep its focus on efficient growth and the bottom line.”

Raw Fury selected NetSuite in October 2021.

About Oracle NetSuite

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Contact Info
Samuel Jamieson
PR Manager, EMEA
+44 (0)7468 752231