Founded in 1995 by an American jazz musician and a Latvian recording engineer, Blue Microphones underwent rapid growth when sales of its Snowball USB mic, built for use with Apple’s GarageBand, took off. With 30 to 35 percent annual growth, the company quickly outgrew its existing QuickBooks accounting system which couldn’t address the need for multi-currency transactions as well as integration with marketing and engineering systems.
“NetSuite’s unified cloud-based business management suite has made a huge difference in our business and has us well positioned for our next stage of growth.” Blue Microphones
As part of a sale to a private equity firm, Blue Microphones recognised the need to modernise its IT environment. It needed a modern, cloud-based system that could handle multi-currency transactions, inventory management and not only scale with its growth but adapt to changing business conditions.
Blue Microphones is saving two full-time employees by converting to NetSuite, an annual savings of $80,000; while its 3PL partners in Amsterdam and Hong Kong now have access to NetSuite through a portal to fulfil orders, which has helped improve accuracy and efficiency.
Blue Microphones is now incorporating customer feedback directly into its back office software to improve its products and the company was awarded the prestigious 2016 Manufacturing Leadership (ML) Award in the “Enterprise Leadership” category from Frost and Sullivan’s ML Council.