“NetSuite is a very important tool that helps us work efficiently and
effectively, which results in us being able to scale and grow faster.”Philz
Coffee
Customer Success
NetSuite supplies Philz with a scalable platform for end-to-end business process efficiency,
covering accounting/finance, inventory and warehousing, order management, procurement and
sales, and ecommerce.
Philz revenue has soared 400% since implementing NetSuite in May 2010, with rapid growth to
13 coffee shops in the Bay Area and a vision for hundreds in California and beyond.
NetSuite's integration and attention to detail aligns with Philz' customer-centric approach
to hand-crafted coffee, "one cup at a time."
NetSuite helps Philz streamline and grow its wholesale distribution channel to more than 100
buyers, including Whole Foods, Virgin America, LinkedIn, Yelp, Facebook, Google.
Leveraging efficiencies gained in the cloud, Philz is disrupting the Bay Area coffee
industry and improving its competitive position vs. much larger rivals such as Starbucks and
Peet's.
Philz uses NetSuite SuiteCommerce for web sales of 30+ custom coffee blends to B2C customers
in the U.S. and internationally, with integrated order management for efficient processing
and fulfilment.
Philz relies on NetSuite to simplify and speed coffee procurement from suppliers that source
beans from such nations as Yemen, Ethiopia, Peru, Sumatra, Timor, Kenya, Indonesia and
others.
NetSuite Inventory Management gives Philz real-time visibility into stock in stores and its
20,000-square-foot Bay Area warehouse, with store managers empowered to reorder as needed.
NetSuite manufacturing capabilities support packaging and light assembly of custom coffee
blends, with a bill of materials feature used to conceal secret ingredients.
Real-time business dashboard gives Philz management on-demand visibility into such key
metrics as margin, customer count, average ticket, sales by store, labour costs and more,
with drill-down into detail.
Challenges
Entry-level Intuit QuickBooks accounting system lacked scalability and deeper functionality
required to support Philz' ambitious growth plans.
Philz struggled with time-consuming manual work in tracking and replenishing inventory,
reporting on sales and other key metrics, and managing transactions with suppliers and
corporate customers.
Solution
In preparation to pursue growth, Philz opted for NetSuite's single, integrated cloud
business management solution for superior scalability and flexibility.
Selected over SAP, NetSuite's cloud architecture enables the company to avoid high IT
capital costs and ongoing maintenance typical with the alternative of on-premise software
and servers.
Enterprise-caliber cloud solution means that Philz will not need to endure a costly and
disruptive upgrade several years down the road.
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