Samuel Jamieson

Oracle NetSuite EMEA Communications
+44 (0) 7468 752231

NetSuite cloud moves Biopak to greener pastures

Eco-Friendly Packaging Provider Taps NetSuite OneWorld to Run Entire Business Including Financials, Inventory, Order Management, CRM and eCommerce

SuiteCloud Platform Allows Key Customisations to Verticalise NetSuite for BioPak's Exact Business Needs

Sydney, Australia — 4 March, 2013—NetSuite Inc. (NYSE: N), the industry's leading provider of cloud-based financials / ERP software suites, today announced that sustainable packaging solutions provider BioPak has switched to NetSuite to support strong business growth of an average of 176 percent year-on-year for the past four years. BioPak replaced Sage CRM, MYOB and other applications and spreadsheets with NetSuite OneWorld to provide a complete cloud-based business management solution to better manage its global financials, inventory, order management, CRM, eCommerce, third-party warehouse partnerships and other core business processes—all with minimal in-house IT resources. For more information on NetSuite OneWorld, please visit

NetSuite enables several major areas of improvement for BioPak. NetSuite's easy customisation allowed BioPak to create a range of automated business tools, including a carbon tax calculator that computes its greenhouse gas emissions to maintain a carbon neutral status, as well as a least-cost freight calculator that computes the cheapest freight costs in real-time. BioPak also plans to launch a B2B online store in 2013, to allow business customers to purchase its plant-based packaging solutions online at any time.

Founded in 2006, Sydney-based BioPak designs, produces and distributes plant-based, biodegradable and compostable packaging solutions across Australia and New Zealand, shipping out 25 to 30 million total items per month. Its biggest market is coffee cups, which it ships approximately ten million units of a month. Increasingly, it also supplies other industries turning to sustainable packaging, including the electronics, medical and whitegoods sectors. A regional pioneer of sustainable packaging, BioPak's 176 percent year-on-year growth for the past four years led to a FY2012 turnover of $11.2 million, and a ranking as the eighth-fastest growing company in the BRW Fast 100 in 2012.

This rapid growth strained BioPak's MYOB small business software, which required additional manual spreadsheets. After reviewing enterprise on-premise ERP solutions from SAP, Microsoft and Exactus, BioPak quickly realised the scalability benefits of NetSuite's cloud-based business management suite to support its future expansion plans both regionally and globally. NetSuite also proved to be far more cost effective and much less complex than the on-premise solutions BioPak reviewed.

"NetSuite empowers us to do what we need, gives us a very real-time view of our business and supply chain, and provides a single platform to manage our ERP, finance, order management, CRM and eCommerce, without the need for additional add-ons and products," said Steven Orleow, BioPak. "Its many system-based alerts also allow us to focus on problems that arise in our business as opposed to the everyday orders, which is very powerful for us."

Since implementing NetSuite in November 2011, BioPak has been able to successfully grow without needing additional headcount, despite an increase in its average daily orders from around 40 to more than 90 a day. "We knew business growth was coming and we managed to get NetSuite implemented in time to smoothly manage the increase in volume, without adding a huge amount of additional overhead," Orleow said.

NetSuite's development tools also enabled BioPak to automate many key manual tasks, such as sourcing courier freight estimates. The freight calculator it developed integrates with six third-party warehouse providers and automatically sources the cheapest freight quotes from a growing database of courier companies. As BioPak provides free shipping to Sydney, Melbourne, Brisbane, Adelaide, Auckland, and Perth, and subsidised shipping to all other areas across New Zealand and Australia, this keeps overheads low for customers who bulk-buy directly from the source of manufacture.

"NetSuite enables us to manage and track our logistics through several layers of service providers to identify where an order is in real-time and exactly when we expect delivery," Orleow said. "This allows us to provide our customers with a much better level of service."

Additionally, BioPak built a calculator to determine and offset carbon emissions from the manufacture and transportation of its products. As Australia's first packaging company that is certified carbon neutral through the Carbon Reduction Institute's NoCo2 scheme, this enables BioPak to maintain its carbon neutral status.

Mark Troselj, managing director of APAC for NetSuite, commented: "BioPak is a great example of a local company experiencing rapid growth through innovation and sticking to what it does best—manufacturing products that make a real difference to the world. NetSuite Cloud creates a smooth platform for that growth."

Today, more than 16,000 companies and subsidiaries depend on NetSuite to run complex, mission-critical business processes globally in the cloud. Since its inception in 1998, NetSuite has established itself as the leading provider of enterprise-class cloud ERP suites for divisions of large enterprises and mid-sized organisations seeking to upgrade outdated client/server ERP systems. NetSuite excels at streamlining business operations, as demonstrated in a recent Gartner study naming NetSuite as the fastest growing top ten financial management systems vendor in the world. NetSuite has continued its success in delivering the best cloud financials/ERP suites to businesses around the world, enabling them to lower IT costs significantly while increasing productivity, as the global adoption of cloud is accelerating.

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