SAN MATEO, Calif.—April 30, 2007— NetSuite, Inc., the leader in on-demand business management software, announced today that its product NetSuite was selected by ISM Inc., Customer Relationship Management (CRM) and eCustomer strategic advisors, as a Real Time CRM Software Award winner for 2007.For more information about NetSuite's awards please visit : www.netsuite.com/awards.
The Real Time CRM Awards were introduced last year in response to the dramatic impact real-time CRM applications have on the way customer-facing personnel work. To identify the 2007 winners, ISM's Software Lab staff tested the real-time capabilities of many software applications against nine criteria, three additional criteria from last year.
"NetSuite is to be congratulated as being a leader in the CRM wave of the future as real- time CRM is providing more rapid answers to customer questions, instant chat with customer service, immediate access to order status and inventory, and seamless connectivity between the Internet and brick-and-mortar stores, with real-time intelligence," said Barton Goldenberg, president of ISM.
NetSuite was rated according to nine real-time solutions criteria: Real-Time Dashboards, Rapid Application Development Tools (RAD), Workflow Tools, Business Object Configuration, Mobile-Device Implementation, Real Time Currency Conversion, Real Time Analytics, Real Time Accounting Integration and Service-Oriented Architecture (SOA) Functionality.
The Real Time CRM selections are featured in ISM's 15th edition of The Guide to CRM Automation and online at (www.ismguide.com).
Founded in 1985, ISM Inc. offers strategic advisor services to organisations planning and implementing Customer Relationship Management (CRM) and eCustomer initiatives. ISM annually publishes The Guide to CRM Automation and Top 15 CRM and Real Time CRM software reviews. Barton Goldenberg, founder and president of ISM, authors CRM Automation published by Prentice Hall and is a columnist for a number of publications including CRM Magazine. ISM private sector clients include AAA, Delta Faucet, ExxonMobil, IBM, Lucent Technologies, McGraw-Hill, Nike, NYSE, PepsiCo, Roche and United Way; ISM's government clients include the Department of Defense and the US Postal Service.
NOTE: NetSuite and the NetSuite logo are service-marks of NetSuite, Inc.