Samuel Jamieson

Oracle NetSuite EMEA Communications
+44 (0) 7468 752231

NetSuite implementation at GoPro named to top 100 list by Supply & Demand Chain Executive Magazine

NetSuite Cloud Transforms GoPro's Supply Chain Management

SAN MATEO, Calif.—May 21, 2012—NetSuite Inc. (NYSE: N), the industry's leading provider of cloud-based financials / ERP software suites, today announced that the NetSuite implementation at GoPro, the world's leading activity image capture company, has been named to the 11th annual listing of the Supply & Demand Chain Executive 100, highlighting "100 Great Supply Chain Projects."

Supply & Demand Chain Executive (SDCE) magazine selected the NetSuite implementation at GoPro, based in Half Moon Bay, Calif., due to the dramatic supply chain transformation that GoPro has achieved since deploying NetSuite's integrated, cloud-based solution for the company's operations including ERP, CRM, accounting and eCommerce. The SDCE award is the second major honor for GoPro's use of NetSuite this year; in March, GoPro was named to Manufacturing Executive's prestigious ML100, recognizing best-in-class manufacturers in the U.S. and abroad.

"This accolade recognises GoPro's commitment to implementing today's most innovative cloud technologies to drive our business forward," said Stephen Baumer, CTO of GoPro. "NetSuite has transformed the way we operate, enabling us to scale our business and to communicate more effectively with our suppliers, partners and employees."

After determining that legacy, on-premise software tools would limit its business growth and expansion, GoPro selected NetSuite to support its fast growing business, choosing NetSuite based on its flexibility, agility, reduced IT infrastructure and speed of implementation. GoPro went live on NetSuite within just six weeks. Now GoPro is using NetSuite to run its ERP, manage a globally distributed supplier network, inventory logistics, accounting and eCommerce in the cloud while having real-time visibility into business performance across its global supply chain, customers, suppliers and inventories, as well as production planning, change control and demand planning. Since adopting NetSuite, GoPro has been enjoying record-breaking growth over the last two years, with over 300 percent annual revenue growth and the introduction of its products at major sporting goods, lifestyle and electronics retailers.

Supply & Demand Chain Executive magazine focused the criteria for its 2012 "100 Great Supply Chain Projects" listing on supply chain transformation projects that have had a significant impact on companies that had recently implemented new supply chain transformation projects. "Our goal with this year's '100' is to put the spotlight on successful and innovative transformation projects that are delivering bottom-line value to small, medium and large enterprises across the different functions that comprise the supply chain," said Barry Hochfelder, Editor of Supply & Demand Chain Executive. "The projects featured in the '100' article can serve as a roadmap for supply chain executives looking for new opportunities to drive improvement in their own operations."

Follow NetSuite's Cloud blog, NetSuite's Facebook page and @NetSuiteEMEA Twitter handle for real-time updates.

For more information about NetSuite, please visit

NOTE: NetSuite and the NetSuite logo are service marks of NetSuite Inc.