David Luther

Digital Content Strategist

About

David Luther is a Digital Content Strategist at Oracle NetSuite, covering the latest trends in SaaS, finance and ecommerce.

Experience

David previously led digital strategy for health care practice management and insurance publications before working as a digital content strategist at BB&T and then in agency and startup settings. His research and writing have appeared in Forbes, Business Insider, MSN Money, Yahoo Finance and MarketWatch.

Education

David studied English and Journalism at the University of North Carolina at Chapel Hill.

David’s Most Recent Content

scenario planning

Scenario Planning: Strategy, Steps and Practical Examples

Insolvency? Definition and Procedures

What Is Insolvency? Definition and Procedures

choose right erp

10 Tips for Choosing the Right ERP

horizontal intergration

How Does Horizontal Integration Work? Pros, Cons and Examples

business efficiency examples

7 Examples of Business Efficiencies

bookkeeping

What Is Bookkeeping? A Small-Business Guide

back office

Back Office Definition

market cap

What Is Market Cap? What Does It Mean for Your Business?

supply chain defined

Supply Chain Defined

small business financial tips

10 Small-Business Financial Tips for 2021

small business startup expenses

10 Small Business Startup Costs

capital expenditure

What Are Capital Expenditures (CapEx) & Why Are They Important?