Amazon’s recent move to B2B procurement, with the launch of the Amazon Business platform, is having a profound impact on the distribution and manufacturing industries. Whether or not you compete directly with Amazon at present, its disruption of the B2B market is unavoidable. Amazon’s expertise in customer experience has already shaped the expectations of today’s B2C consumer, and it is this purchasing experience that is now expected by the B2B buyer. Amazon’s move to B2B paired with its customer experience expertise poses as a threat to distributors and manufacturers who are not preparing to compete by providing this same customer experience. Below are a series of resources to support you in building your strategy for surviving in the age of Amazon.
