Big Agnes learned what so many other fast-growing small companies have: a business can only run on QuickBooks and Excel for so long. The maker of high-end camping gear needed a more scalable solution, one that would replace its time-consuming manual processes with integrated, cross-functional data, and that would enable it to ditch its paper-based customer support processes and deliver a top-notch customer experience.
“There’s no question that NetSuite has facilitated our high level of growth. NetSuite allows us to get the back office out of the way so that we can focus on our core mission.” Chris Tamucci, Director of Operations
Choosing NetSuite's unified cloud platform over the likes of SAP Business ByDesign and Microsoft Dynamics GP has cleared Big Agnes' path to innovation and growth. The company was swayed by NetSuite's flexibility and scalability, as well as its popularity as an ERP platform among outdoor products and sporting goods companies.
NetSuite's impact has been dramatic. Big Agnes has doubled productivity in order and inventory management, fulfillment and accounting; freed up staff resources and avoided hiring additional people; gained real-time visibility into the business; and improved customer support quality.
BigAgnes.com is more than just a place for customers to shop. It’s where Big Agnes can showcase its brand story and connect with fellow camping enthusiasts. The SuiteCommerce Advanced website delivers a mobile optimised experience that has driven a 27 percent increase in conversion rates since launch. The online store also supports their dealer network by allowing shoppers to find a local retail store to shop for their products.