NetSuite OneWorld Helps Retailer Grow 60%, Streamline Key Business Processes


CELL Bikes


Stanmore, NSW, Australia


Retail, Bicycles

Applications Replaced



NetSuite OneWorld

"We no longer have to worry about our future growth with NetSuite." CELL Bikes

Customer Success

  • Integrated, synchronised accounting, CRM, and Website software has helped CELL Bikes grow by 60% while increasing staff by just 10%.
  • Automated inventory control and real-time visibility have helped the company grow its product SKUs from 2,500 to 8,000, and its held-inventory value from $1,000,000 to $3,000,000.
  • Improved inventory controls have helped reduce the time between receiving and order and shipping by 75%.
  • CELL Bikes estimates that its improved inventory efficiency has increased inventory turnover by 30%.
  • The company is now able to ship 600-plus orders per day, compared to a maximum of 150 previously.
  • Website sale conversions have doubled with NetSuite, and cart-abandonment rates have decreased from 25% to 10%.
  • NetSuite's customer-behaviour analytics are saving the company $5,000 per month over the costs of programme development previously necessary to track and analyse customer behaviour.
  • Product availability inquiries from customers are now handled instantly, compared to taking 10 minutes or more with the old system.


  • Disparate software, lack of inventory visibility prevented CELL Bikes from taking advantage of growth opportunities.
  • Manual data transfers between the company's custom website and its accounting software wasted time and slowed order processing.
  • The need for manual inventory checks reduced the company's responsiveness to customer inquiries, risking customer dissatisfaction.
  • Inventory slowdowns prevented the company from expanding its inventory or taking on new products.


  • NetSuite partner Onsite provides POS terminals for the company's retail store.
  • NetSuite's multi-currency, multi-tax features will help streamline accounting as CELL Bikes opens new retail stores outside of Australia.
  • Thanks to NetSuite's integrated inventory controls, the company has been able to grow from one location to three.

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