Honey Stinger Nourishes Business Growth with NetSuite

Honey Stinger


Honey Stinger


Steamboat Springs, Colo.


Food and Beverage, Distribution

Applications Replaced

QuickBooks, Excel


NetSuite ERP

"There's no doubt that NetSuite has given us the tools to maximise the revenue that a sales rep can handle." Honey Stinger

Customer Success

  • Honey Stinger has doubled productivity across its business since upgrading from QuickBooks to NetSuite for ERP, CRM and sales force automation.
  • Live in 2012, NetSuite has scaled to support double-digit year-over-year revenue growth at the maker of all-natural energy and protein bars.
  • NetSuite CRM has helped inside sales reps grow the retail partner network to more than 2,500, including Whole Foods, Dick’s Sporting Goods and REI.
  • Honey Stinger has a unified view of retail partner sales and contacts, and automates its lead-to-order-to-cash cycle with NetSuite.
  • NetSuite enables top-down and bottom-up sales forecasting that helps Honey Stinger scale the business and optimise production.
  • Honey Stinger is avoiding the cost of two full-time warehouse personnel with a NetSuite foundation for order management, inventory and fulfilment.
  • Company saves an additional 1,500 hours a year in order entry and transaction processing with a joint solution of NetSuite ERP and True Commerce for electronic data interchange (EDI).
  • Greater transaction accuracy through NetSuite and True Commerce enables Honey Stinger to avoid costly chargebacks to retail partners.
  • Honey Stinger can rapidly extend EDI transaction processing to grow the partner network, now covering nearly 1,000 locations and 25 retailers.


  • Fast-growing company needed to upgrade from its previous QuickBooks accounting system to handle increases in transaction volume and complexity.
  • Honey Stinger lacked a dedicated CRM system, forcing sales reps to spend needless time piecing together information from disparate sources.
  • Capabilities for sales forecasting were limited with QuickBooks and Excel, with key decisions made based on outdated data.


  • Selected over SAP Business ByDesign and Microsoft Dynamics GP, NetSuite met Honey Stinger’s requirements for flexibility and scalability.
  • NetSuite was deployed in just 10 weeks to support Honey Stinger as well as a sister company, the camping gear manufacturer and retailer Big Agnes.
  • Fulfilment processes are accelerated with the OzLINK solution from NetSuite partner Oz Development, augmenting the NetSuite/ True Commerce transactional infrastructure.

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