Sonoma Media Gains an Edge in the Publishing Industry with the NetSuite Cloud

Sonoma Media


Sonoma Media


Santa Rosa, Calif.


Media (print/digital newspapers and magazines in Northern California)

Application Replaced



NetSuite Financials
NetSuite Financial Planning

"The choice for us was pretty clear—we needed to be in the cloud, and NetSuite is the leader. NetSuite saved us a considerable amount of money compared to a more traditional route." Sonoma Media

Customer Success

  • Local investment group ensured business continuity by adopting NetSuite upon its November 2012 purchase of Sonoma County news publications from Florida-based Halifax Media Group.
  • NetSuite's single, integrated cloud solution delivered rapid, cost-effectiveness to meet Sonoma Media's need to transition from systems owned by former parent company.
  • NetSuite enables integrated financial reporting across Sonoma Media and its properties, including the Santa Rosa Press Democrat, Petaluma Argus-Courier, Sonoma Index-Tribune, North Bay Business Journal and Sonoma Magazine.
  • NetSuite supplies Sonoma Media with seamless, real-time general ledger and accounts payable to help monitor and optimise cash flow.
  • Sonoma Media has halved its monthly financial close time from 10 days to five compared to its previous system.
  • Sonoma Media leveraged the SuiteCloud development platform to link NetSuite Financials to its newspaper industry-specific Newscycle software handling circulation and subscription and advertising billings.
  • NetSuite Financial Planning, powered by partner Adaptive Planning, provides key metrics with drill-down to transactions on both advertising and subscription revenue, compared to copy-and-paste of previous system.
  • NetSuite enables smooth roll-up of financials across about a half-dozen media properties, each of which has its own discrete products and services.


  • Change of ownership prompted an immediate need to rapidly deploy a new ERP system and transition from infrastructure owned by Sonoma Media’s former parent company.
  • Newly created publishing company could not afford the time or expense of a traditional on-premise ERP deployment.
  • Sonoma Media saw an opportunity to eliminate manual processes and duplicate data-entry with a unified cloud financials solution.


  • NetSuite was selected as an ideal cloud solution that could integrate with Sonoma Media's industry-specific circulation, advertising and subscription billing system.
  • With NetSuite going live in February 2013, rapid three-month selection and implementation process enabled Sonoma Media to meet deadlines under terms of the change in ownership.

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