That Pet Place Scales Its Multi-channel Retail Business with NetSuite

That Pet Place


That Pet Place


Lancaster, Pa.



Applications Replaced

Systemax PCS

"We've had a big advantage in cost savings by moving ecommerce content management from IT to back-office staff because NetSuite is so easy to use." That Pet Place

Customer Success

  • Multichannel retailer of aquarium and pet products has gained new visibility and control over the business since implementing NetSuite’s integrated solution for ERP, CRM and ecommerce.
  • Real-time data and on-demand financial reporting enable That Pet Place to better monitor business conditions and adapt to changes.
  • NetSuite CRM enables a single view of customer activity across company’s SuiteCommerce-based website, 110,000-square-foot retail superstore and call centre.
  • That Pet Place also uses CRM data for aggressive B2C and B2B email marketing and a loyalty programme used by 96% of retail customers.
  • Workflow automation and ease of use enables back-office staff to manage ecommerce site, rather relying on than higher-priced IT professionals.
  • Single data set covering products, finance and customers has eliminated redundant manual work.
  • NetSuite has provided agility to help That Pet Place grow sales through its B2B channel to universities, government agencies, museums and other institutions.
  • That Pet Place has streamlined processes to procure roughly 20,000 SKUs from about 250 suppliers.


  • Previous Systemax PCS system lacked robust accounting and financial reporting capabilities.
  • Staff was forced into labour-intensive workarounds using spreadsheets that hurt productivity and visibility into the business.
  • High-priced IT personnel were needed to manage and update content on complex Systemax ecommerce site previously in place.


  • Selected over Microsoft Dynamics AX, Salesforce and JDA Ecometry, NetSuite's integrated cloud business solution was viewed as ideal for the multi-channel business.
  • Demand planning solution from NetSuite partner Valogix improves inventory forecasting and helps enable costly stock-outs resulting in a reduction of inventory carrying costs by more than 10%.
  • Warehouse management solution from NetSuite partner eBizNET helps accelerate pick, pack and ship and fulfilment processes and improved order processing efficiency by 30%.

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