Oracle NetSuite Corporate Communications
Senior Director, Global Communications
MANILA, Philippines—January 16, 2008—Diamond IGB, the most comprehensive fleet management solution available in the Philippines' car rental market, today announced it has implemented NetSuite to automate and integrate the company's front-office and back-office procedures. NetSuite allows Diamond to manage its entire business cycle — from customer service, support and marketing promotions, to accounting and e-commerce — in real-time. NetSuite is the flagship software offering from NetSuite Inc. (NYSE: N), a vendor of on-demand, integrated business management application suites that provide ERP (Enterprise Resource Planning), CRM (Customer Relationship Management) and Ecommerce functionality for small and medium-sized businesses and divisions of large companies.
In the past, Diamond dealt with problems typical of companies lacking coordination among departments. Except for a few select operations, including dispatching, vehicle database, reservations, maintenance management and record keeping, processes at Diamond were not computerized. Instead most activities had to be input manually. For example, once a Diamond car rental was completed, a document had to be transferred by hand to the billing department, and then from billing to the collections department. Only then could the sale finally be processed.
"The first lesson we learned was that manual processes open the door to discrepancies and errors, and they slow down the steps after a sale," said Diamond CEO Isagani G. Buenaflor. "With NetSuite on board, there is no more walking over orders and invoices between the billing and collections departments. Our employees and customers can now directly input their orders in the system, eliminating many errors caused by verbal communication and paper trails."
According to Buenaflor, Diamond is aligning the software with the company's business model in order to maximise the full NetSuite on-demand ERP + CRM + Ecommerce system. The aim is to increase the company's efficiency and improve service levels by lowering the possibility of human error.
Financials are one of those areas increasing in efficiency. Previously, Diamond's financial figures were computed only semi-manually and were tallied based on numbers from a month earlier. This caused reports to be inaccurate and outdated. With NetSuite financials, executives and managers at Diamond can now see how the company is performing in real-time, with up-to-the minute performance reports of branches and departments. This gives Diamond the ability to make better business decisions. For example, if a branch is under-performing in sales or is exceeding its expense limit, Diamond executives can spot it immediately and take necessary action.
On the customer side, NetSuite CRM has helped connect all of Diamond's branches. All sales and customer service representatives now have access to vital information about each customer. If a customer from Manila rents a car in Davao, for example, their rental history from Manila is available in Davao or wherever the customer is located. There is no longer a need to re-enter their information at every branch, like before. This way Diamond is also able to better monitor all its customers more effectively, finding solutions to serve them better.
In the future Diamond looks forward to taking advantage of even more NetSuite capabilities, including its e-commerce functionality as well as its e-mail marketing campaigns.
"Eventually we want to bring all companies owned by Diamond IGB Inc. under the same roof, and our Auto Services division is the next step," said Buenaflor. "We are expecting great results from NetSuite. Errors in coordination have already been significantly reduced, and we're excited to continue increasing our efficiency. This way we can react faster to any situation and be more accurate in our decisions, thereby growing our business faster."
About Diamond IGB Inc.
Diamond Rent a Car Philippines, a 30-year pioneer in the industry, is one of the largest car rental companies in the Philippines. The Diamond Fleet Management System (DFMS) is a combined system that offers the most comprehensive fleet management solution available in the Philippines car rental market. DFMS is a consolidation of the services of Pronto! Auto Services, Diamond Rent a Car, and Buenaflor Insurance Agency. All combined, DFMS provides a one-stop shop of fleet management solutions.
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