Rugged Tablet Provider MobileDemand Powers Up with NetSuite





Hiawatha, Iowa


Manufacturing, Wholesale/Distribution

Applications Replaced

Microsoft Dynamics CRM, QuickBooks, Excel



"We are much more efficient as a company with NetSuite, and have access to real-time data on demand with robust reporting to make informed business decisions." MobileDemand

Customer Success

  • MobileDemand has centralised finance, sales and operations on a single NetSuite platform, gaining greater visibility and eliminating manual work.
  • MobileDemand has increased order processing efficiency 50% by reducing previous duplication of work.
  • MobileDemand has a scalable platform for growth in B2B sales of rugged Windows tablets used in warehousing, manufacturing, food and beverage, field service, transportation and the public sector.
  • NetSuite flexibility helps MobileDemand deliver a tailored customer experience, gaining a competitive advantage against competitors.
  • Unified cloud solution coordinates end-to-end processes, from lead management to sales and warranty and service.
  • Real-time lead and sales dashboard enables sales representatives to reach out to prospects sooner and eliminates hours of building Excel spreadsheets to report sales.
  • Custom mapping based on NetSuite data gives sales representatives a visual view of customers in a given geographic region by customer type.
  • Monthly financial close time has been reduced from 10–15 days to 5 days while budgeting accuracy has been improved.
  • NetSuite Manufacturing helps streamline custom assembly job with work orders, bill of material (BOMs) and assembly management.
  • Multi-level BOM costing enables MobileDemand to track inventory more accurately while serialised inventory aids in warranty tracking at the customer and end-user level.
  • Timely forecasting reports based on sales opportunities in the funnel help production make informed replenishment decisions.


  • MobileDemand utilised disparate systems for tracking sales, customer information, inventory and employee data, with manual data re-entry and limited visibility.
  • MobileDemand did not want to make a large capital investment in on-premise IT systems and personnel to gain the integrated functionality needed.


  • After comparison against competing solutions, MobileDemand selected NetSuite as a unified solution that could support all core business processes and offer easy customisation.
  • Cloud business environment rounded out with solutions from NetSuite partners, Oz Development for shipping, CyberSource for credit card processing and HubSpot for marketing.

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